Platform is the same thing as saying “website builder” or “tool to help us put some shit on the internet.” Some of the platforms I’m going to include on here are on the cusp between social media and website builder—the line is so much blurrier now, what with Tumblr.

I was going to put in a video of the song “Do You Want to Build a Snowman.” But then I actually watched it and that song is a real bummer.