Interested in advertising to a young and trendy lesbian market? You’re in the right place.
Autostraddle is the world’s leading lesbian website serving over 1 million unique monthly visitors and earning over 2.5 million total page views a month. We have worked with brands including Showtime, HBO, The CW, REI, Johnson & Johnson and Bleecker Street Productions.
Autostraddle is a revolutionary online destination and powerful brand for lesbian, bisexual and otherwise inclined ladies. We aim to build community, report breaking news, promote talented artists, and support progressive activists.
The Average Autostraddler is:
- between the ages of 21-38
- college educated
- an extremely heavy user of social media
- a regular online shopper
We offer advertisers a premiere opportunity to connect with a stylish, intelligent and progressive “recession-proof” community of web-savvy women — 89% of which will seek out brands that are advertised to the LGBT market directly.
Our daily feature articles cover a full spectrum of news, entertainment and “girl on girl culture” — from fashion, music, technology, film and television, art, photography, literature, politics and more — offering advertisers of all sizes valuable opportunities to organically promote their brand to this elusive market segment.
Here are some ways to partner with us:
Advertising is available on Autostraddle.com on both mobile and desktop in the form of banner graphics, prominently displayed in above-the-fold premium inventory as well as standard in-article ads.
Editorial Content, Custom Campaigns and More
Our loyal and interactive community is attracted to our edgy and respected reporting, value our opinions, and consider us an authority who only promotes the best. Partnering with us like is like getting an endorsement from the coolest kid in school, and you’re supporting an independent media outlet.
An editorial piece for your product or service is a very personal and effective way to reach our audience.
In the past, we’ve created sponsored posts for clients including REI‘s Extended Sizes Initiative, MCD Books‘s Tegan & Sara: High School, The CW’s Batwoman, the dating app Zoe, HBO’s Gentleman Jack, Showtime’s The L Word: Generation Q, an intricate and integrated campaign for o.b. tampons, and a successful personal essay series for Motrin®.
If you’d like to advertise with us, contact Anya Richkind at anya[at]autostraddle.com. Please note that all inquiries should include the name of your brand, specific criteria on what you’re looking to accomplish through advertising with us, and your budget.
We look forward to working with you!