Love That Looks Like Me: Finding My Queer, Non-Binary Place in the Wedding Industry

I never dreamed of being a wedding planner. When I was six, I wanted to be a zoologist (“They get to wear shorts,” was the reason I gave my mom). After burning out of the non-profit industry barely a year out of college, I left a job where my boss told everyone I was “moving on to pursue [my] passion for events” instead of owning up to their failures as an organization. After I heard her say it, I thought, “Maybe she’s right?”

Once I thought about it, being an event planner was a logical choice: I could combine my love of spreadsheets and logistics, my passion for people, and my need for total control into a job that played into my top love language (gift giving) and my Enneagram Type 2 Helper self. Have I mentioned I’m also a Virgo? It just made sense.

But what type of events to do? I’d tried my hand at fundraising galas through the job I was leaving, but hated asking people for money. I also just hated money in general, so I had zero interest in going corporate. The only thing I actually loved? Well… love.

Queer love, actually. But even at 24, I knew that my dream of being a wedding planner for LGBTQ folks exclusively wasn’t a practical business model. Marriage equality had only been legal for one year; the country was still figuring its shit out. And yet I wanted so desperately to try. Even now, I get a stupid smile on my face when I think about the kind of love that comes out at a wedding — not just between the couple, but from all the people at the party with them. You can hear it in people’s voices during the ceremony, feel it pulsating through the dance floor, and see it in the faces giving teary eyed toasts during dinner.

Whitewashed Martha Stewart cis-hetero bullshit aside, weddings are a moment where people intentionally set aside time to gather their closest family and friends to celebrate each other, community, and finding someone you think is rad enough to spend a shit ton of time and who feels the same about you, too.

Take a minute and think, really think — if you had a wedding tomorrow, who would be in the room with you? Don’t invite the people you don’t like; this is your party. Does your heart fill with joy when you think of all those awesome folks smiling around you? Mine does, especially because, as a queer person whose kind of love has been forced into the closet for so long, making space to announce our kind of love out loud feels like a radical act, and I’ve always been a troublemaker.

It’s hard to break into the wedding industry without starting your own company, and I wasn’t quite ready for that. My first few experiences working weddings with other companies were less fulfilling than I’d hoped; I felt deeply out of place at these events steeped in heterosexual culture. My then-partner tried to console me as I sobbed aloud, “What if I’m not good at this? What if I chose the wrong career? What if people laugh at me in the dress I bought? Why don’t I have any clothes that feel good? How do I pull off professional when nothing fits my body the way I want it to?” And the real question underlying each thought racing in my head: what if I’m too queer for the wedding industry?

The wedding expo I went to with my brother didn’t help my networking, but I did make these bomb flower crowns with my (not fiancé) brother.

It took a terrifying leap of faith a year later when I moved from California to New York City and found my way to the feminist wedding planning company of my dreams: Modern Rebel & Co, which I fell in love with as soon as I opened the interview questionnaire:

1. We love what we do but that doesn’t mean we love every wedding, every marriage, or even the institution of marriage (or the history of it). What marriage tradition are you sick of?
2. Do you believe in marriage equality?
3. Our company is founded on providing a space in the wedding industry for some disruption. We are a fiercely feminist company that believes in “putting the pretty in perspective.” Would you call yourself a feminist? What does feminism mean to you?

Me, a queer wedding “professional” // Photo by Spencer Joynt

Modern Rebel was the first place in the industry where I felt comfortable showing up as my full queer self: 5’1 and chunky with short red hair, nine ear piercings, a lip ring, and a gender identity that can best be described as “Peter Pan.” After feeling like an outsider for a year and a half working for various wedding companies, I never thought I’d get to be part of a team that’s breaking traditions and (literally) saying fuck the rules. I’m a part of a crew of coordinators who make a point to always ask for people’s pronouns as part of a “no assumptions” process. We’re intentional in creating space for our couples to identify with whatever words feel good for them, whether it’s bride, groom, wedding femme or “swiffer” (a real way one of my clients identified, going with a play on “broom” as a combo of bride-groom for those masculine-of-center genderqueer kind of folks). And the wedding party? It could be called just that! Or they could be “best people,” “friends of honor,” “bride’s person,” “groom’s squad,” “wedding VIP” – the list goes on.

And our couples?

Our couples are punk rockers forgoing heartfelt ceremonies and doing a quick standup set before sealing the deal with a kiss. Our couples are walking down the aisle together in silence to honor the parents they lost. Our couples are “strong lady” lesbians getting married in a community bookstore and asking their guests to pick out novels to donate to a literacy charity in lieu of gifts. Our couples are rebelling against the industry being built on the history of women as property to be given away with a diamond ring as a down payment, and instead rewriting the script in a way that truly reflects and empowers each person involved.

While I fall a little bit in love with every couple I work with (and almost always tear up during their ceremony), I wish I got to work with more couples that belong to my community, and felt more connected to my community when doing my job. Though of course queer liberation isn’t connected to marriage for everyone, it feels like there’s no cohesion in the forces trying to bring the queer revolution to the wedding industry, and some days, it feels as if I’m a rebellion of one.

Me being usual my queer (& here) self – seriously, do I look like a wedding planner? // Photo by Sarah Shalene

After almost two years working in this industry, for the first time, I finally saw myself in a couple I worked: Susan and Rachel.

I first met Susan at a wedding I’d worked a few months prior — she’d been the officiant, and it turned out she was getting married, too, and needed a little extra help. “We’re very busy,” she told me when describing her and her partner. “But this is important to us — we’re older, and we never thought growing up that this would be possible.”

I loved them immediately. This was the kind of queer love story the industry never shows, the kind I’d always wanted to be a part of.

While I was infatuated with them, the planning process for their wedding was intense; they were two truly High Powered Lesbians™️ who dreamt big. It wasn’t until the day of their wedding, seeing Rachel steal a kiss from Susan, that my anxiety started to calm. Here were two women, so powerful and important in their own ways, who had grown up gay in the ‘60s and ‘70s. After all this time, they’d finally get to stand side by side and pronounce their love and commitment in front of 200 people — family, friends, politicians, world leaders, gay icons, and me, a tender-hearted little queer seeing myself reflected in a partnership for the first time.

As I stood at the back of the ceremony tent and watched them walk down the aisle together, sharply suited in black with femme-ish accessories, I saw more than two people getting married. I saw two women who had waited a lifetime for this moment, one that others can dismiss but that wasn’t even an option for people like me until I was 24, for Susan and Rachel until they were already past 50. So when I heard someone ask, “Why get married at this point?” I knew the answer: because, as Susan said later that night, so many people worked so hard to make this a reality. For people like Rachel and Susan, for people like so many in the room, for people like me, and for all the nieces and nephews and familial offspring in attendance who weren’t even old enough yet to know if they too are of this beautiful and wild chosen family.

Later, after exchanging rings, a kiss and each stomping on a glass under that rainbow chuppah, they stood in the center of the dance floor as the sun set over the Hudson. I stood a few feet away marking off each item on the timeline on my clipboard; Susan held the microphone in her hand. It was time for them to welcome and thank their guests, but as Susan got going, she quickly went off script.

“I got my lesbian card,” she was suddenly saying. I still have no idea how she got there from thank you for joining us.

“I do!” she called out. “To prove it — Alison, where are you? Alison… Alison Bechdel and I played softball together! Softball!” A reluctant Alison Bechdel was thrust into the small clearing where the couple stood, surrounded by their guests. Her mouth spread into a tight smile, shoulders hunched forward in her black suit.

Rachel ignored Alison altogether and yelled at her new spouse, “I have my lesbian card too you know!” Several gay women in the room shouted back at them, “Hey I thought WE were your lesbians!” Susan and Rachel laughed, and said, “You are, you all are.” And it was true.

Everyone in that room was their person in one way or another, and even though I was working as a hired professional, I couldn’t help feeling they were talking to me, too. As I watched the couples pair up to dance, including Alison and her similarly suited wife, I saw my kind of queerness everywhere. I saw butch dykes take the hands of femmes, androgynous folks getting down together, and people of all gender presentations tearing it up on the dance floor. I saw pieces of myself in every corner of the room, people who look and love like me. I wasn’t alone.

And there was Susan and Rachel at the heart of it all, dancing to the band Susan had sworn would play her wedding if she ever got married. As they laughed and moved to the music and worked up such a sweat that their jackets had to come off, I saw a glimpse of the future wedding I hope for, marrying someone I love, the two of us not fitting so strictly into the feminine.

The sun setting over the Hudson outside Susan + Rachel’s venue.

It’s been almost six months since Susan and Rachel’s whirlwind of a wedding. I think about them fondly when I walk along the Hudson River, but honestly, I’m a little scared that I’ll run into them in the city someday. It’s not that I wouldn’t be thrilled to see them; I’d love to hear how they’re doing and where life has taken them. I’m afraid of how they would see me.

Out of my professional persona, I’m an awkward late-twenties queer filled with social anxiety, whose go-to outfit is denim on denim, and is just barely becoming comfortable calling myself non-binary out loud, let alone correct people on my pronouns. It’s this side of myself, this raw realness, that I’m afraid they would see.

So when I received an email from my second queer couple of the year (the aforementioned wedding femme + swiffer), I almost cried.

“Thank you, thank you, thank you! You made our day so much more spectacular than we could have ever imagined! It was so meaningful to us that the person we worked with really understood us — we felt so seen by you and the Modern Rebel team.
While we know that we cannot apologize for other people’s actions or behaviors, we do want to say that we are sorry if you were misgendered by guests or others at our wedding.
We both understand how fundamental it is to be seen and valued, and we want you to know that we see you.”

Being the only non-binary wedding planner I know of is really hard most days, but moments like this make it worth it. I may be alone for now, but I know that I bring a unique and much needed perspective to the industry, and I have the power to make some serious change. I never dreamed of being a wedding planner, but I hope that by being one, some other young tender hearted queer can have that dream someday.

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Ainsley is a non-binary tender gender weirdo who lives + plans feminist events in NYC. They are a hopeful romantic, spreadsheet fanatic, and believe everything can be made better with glitter. You can follow Ainsley’s journey as an unapologetic queer wedding planner over at Modern Rebel & Co. For gay content about being a #HardcoreVirgo + all the places they’ve cried in public, check them out on Instagram @lazyandrogyny.

Ainsley has written 1 article for us.


  1. Oh my. This article made me all warm and fuzzy, and made me want to get married all over again! ❤️

  2. Ainsley!!! What are you doing breaking into my house and chopping onions at me first thing in the morning, what even is that?

    This is lovely. You sound awesome and I am so glad you exist in the wedding industry. I wish you many years of professional success and gorgeous non-binary queerness in your career. If I weren’t already married I would totally be like “we have to use this company and this person for our wedding!”

  3. Loved reading about your work with queer weddings! So great to know that those options like the company you work for are out there.


    (This is a lie. I am very definitely crying. It is very lovely and healing to be crying about a good thing. You’re wonderful and your work is wonderful and I’m gonna go cry some more now, thanks.)

  5. Ok, it turns out I have some words.

    This resonates so much.

    My husband started working in the wedding industry 4 or 5 years ago as an officiant. I’ve gone to almost every queer wedding he’s officiated. The first two I attended I didn’t come out to the couple – my socially awkward bi self just couldn’t figure out a way to do it that felt comfortable. But then I felt like I was lying and that was uncomfortable too.

    The third gay wedding my husband performed was for this wonderful butch/ femme lesbian couple who’d been together for over 20 years. It was around New Years and it was incredibly moving.

    The femme bride wore a full velvet skirt and the butch bride wore a camo bow tie with her suit. I wore a tuxedo style shirt and my sharpest black blazer and fit in perfectly with the other guests in their power blazers.

    I managed to stammer out that when I’d come out as bi in the early 90s I had no idea that gay marriage was even a possibility and that it was such an honor to be able to attend their wedding. And they were so gracious in welcoming me and so happy I was there.

    Thank you so so much for this article–it’s always lovely to be reminded of how, even in an industry as weird as weddings, you’re not alone.
    If you’re ever back in California, this gay lady florist would love to work with you. You’re doing dream weddings!! Keep it up! <3 <3 <3

  7. So many of my queer friends have decided to forgo the big wedding thing, and that’s totally great if that’s their choice, but I’ve always known I wanted a big wedding. What can I say, I want to the chance to be the centre of attention and to have a huge party with all my favourite people! Currently, I am very much single and nearly 30 and unlikely to get married anytime soon but OH MY GOD I LOVED THIS SO MUCH and I will be bookmarking your company for the distant-future me to look into more when and if I DO get married someday. Do you work in Canada?!

  8. Oh my heart ? This is so lovely and I want to get married all over again and have you plan it because I feel like you could give us something really special and actually representative of who my husband and I are. Now I’m gonna go cry with existential joy forever.

  9. Oh I love this so so much as someone who thinks about their (eventual, someday?) wedding ALL the time. I would be so lucky to have someone like you helping plan, Ainsley!!! <3 <3

  10. YES!!!! Hello, fellow queer wedding industry pal! (I manage a wedding venue on Vancouver Island.)

  11. Swiffer! This essay made me laugh and then cry and feel a lot more excited and hopeful for my potential future wedding :)

  12. This is so lovel, but is this RACHEL MADDOW and Susan Mikula? New York, high powered lesbians, politicians and world leaders????

  13. 1. I didnt even know feminist wedding planning was a thing but now it’s going on my desire list (but in Black and queer specifically).

    2. This was both heartwarming AF and the kind of flex I love to see! Bless you for this!

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