Top 12 Corporations Who Lured Us In With Their LGBT Ads in 2015

Sure, we have to be careful about corporations going after the rainbow dollar. We have to ask questions like: How friendly are these corporations to our communities when they aren’t looking to make a profit? How far are we willing to allow “equality” to be literally capitalized upon? If you wrap junk food in a rainbow wrapper or use artificial dye to make it rainbow colored, does it actually taste gayer? Regardless of how you feel about corporations trying to seduce us with their glossy LGBT ads, it says something about where we are that LGBT people are being featured in ads at all. Here they are, in no particular order, the best LGBT ads of the year featuring queer and/or trans women.

1. Chobani’s “Love This Life” Ad


This ad was part of Chobani’s “Love This Life” campaign and shocked conservative yogurt fans (Ok, it was One Million Moms.) with its scandalous Greek-yogurt-eating naked ladies gently stroking each other’s feet and stealing the bedsheets in a way that really screamed “gals who are pals.” For the record, that is not how I react when someone steals my blankets.

2. Anouk’s “Bold is Beautiful” Ad


Homosexuality is stigmatized in India, and sex with someone of the same sex is criminalized by Section 377 of the Indian Penal Code, so it was a really huge moment when Anouk, an Indian clothing company, chose to release this ad featuring a young queer couple in love, preparing to come out to one of their families. It is a long one, but worth the time and beautifully filmed.

3. Wells Fargo’s “Learning Sign Language” Ad


The so-called American Family Association and evangelical religious organizations got real mad about this heartwarming video about two moms learning sign language so they can communicate with the deaf daughter they are adopting. I’m not crying, you’re crying.

4. AT&T “This is Me” Ad


Well, this ad just keeps getting better and better. A gloriously diverse cast of couples representing the LGBT community, and everyone is nice to everyone. I think this is what the world would look like if we put all the hetero people on an island and literally everyone in the world was queer and/or trans.

5. & Other Stories (H&M) “Athleisure Collection” Ad Campaign


& Other Stories, a company owned by H&M, released this video featuring five transgender creatives who were featured in a 2015 ad campaign for an “athleisure capsule collection.” The ads featured two trans models, Valentijn De Hingh and Hari Nef, and had a creative team including three trans professionals, Amos Mac (photographer), Love Bailey (stylist) and Nina Poon (makeup artist).

6. Doritos’ Pride Chips

doritos pride
In the long-standing tradition of marketing junk food for Pride, Doritos created a limited edition rainbow flavored product. Apparently they tasted like cool ranch and freedom; I wouldn’t know.

7. Hallmark’s “Put Your Heart to Paper” Ad

https://www.youtube.com/watch?v=Y6XGYifGseg
Geez, these women are such cuties and they have such great glasses. “She’s so many things to me. She means being excited for the future and the right now.” OK, cool, not tearing up, it’s fine. Buy some cards, I guess!

8. Target’s “Take Pride” Ad


I’m really concerned about that women walking down the center of the freeway. That seems kind of dangerous, but what do I know? Hope she is safe! Target loaded their shelves with rainbow-colored everything and released this video ad showing gay and lesbian people spliced with bits of gay and lesbian history for Pride this year. Remember when Target got caught giving massive donations to an anti-gay candidate a couple years ago? That was fun!

9. Lucky Charms’ “Lucky to Be Nic and Kelly” Ad


There is a very cute dog with lesbian moms in this ad. Just letting you know. These chicks are cuties and apparently their wedding was magically delicious.

10. Gap’s #GotYourBack Ad


As part of GLAAD’s #GotYourBack Campaign, this video can get a little sadface, but it’s ultimately a surprisingly authentic message from the Gap, told by their actual employees. So put on your everyday khakis and get into it.

11. Tylenol’s #HowWeFamily Ad


Johnson & Johnson got kinda political with this one. Also, there’s some lesbians at prom in there. Did you see them?

12. Gatorade’s “Forget Me” Ad featuring Abby Wambach

https://www.youtube.com/watch?v=BGQZ5FfvP3E
Get your tissues out. Abby Wambach, my hometown hero and the world’s favorite Women’s World Cup lesbian sweetheart, is going to hit you right in your bleeding liberal feminist heart with this one.


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Profile gravatar of KaeLyn

KaeLyn is a 34-year-old (femme)nist activist and the reigning Queer Fat Korean Immigrant Ms. America Pageant winner. You can typically find her binge-watching TV, over-caffeinating herself, standing somewhere with a mic or a sign in her hand, eating tofu, or just generally doing too many things at once. She lives in Rochester, NY with her spouse, a baby T. rex, a xenophobic cat, and a rascally rabbit. Talk sexy about intersectionality, cult movies, or theatre nerdiness to her at @kaelynrich.

KaeLyn has written 153 articles for us.

38 Comments

  1. Well, this hit me right in the feels on a Friday morning! So thanks.

    The Anouk in particular is a tear jerker! So beautiful.

    And I had almost forgotten the Well’s Fargo as, one of my favs of the year.

    The Chobani ad is really simple/ sexy/ sweet! (And, I won’t lie, made me feel a little better about my already established Choobank addiction, lol)

    • I don’t know why she’s eating yogurt in bed, but that’s OK, I guess. I feel like they should have cast Leisha Hailey in that commercial since she had to pretend to like boys in those yogurt commercials she did for yoplait circa 2007.

      The Wambach commercial was making me die of feelings yesterday. I made it through watching it again today, though.

    • You’re not missing anything, because even these ads get featured here and you can get a summary of instagram, twitter, interesting news, literature, gift ideas… all without having to go to any other website. I bascially get all my media input from Autostraddle.

  2. Thanks very much for adding the Anouk ad.

    To think that I watch TV in India (sparingly), and never knew about this or similar ads. And I was just thinking the other day that if I was exposed only to Indian television, I’d feel that I was the only gay person in India. (which I used to feel earlier before spending so much time on the internet).

    Apparently, the Anouk ad is not the only LGBT friendly ad here.

    http://www.huffingtonpost.in/2015/06/11/lesbian-ad-india_n_7558378.html

    If you go there, the Fastrack (a watch) one is really cool! Better not to look at the comments; I noticed that the comments in many of the online news stories are really sad. ;-(

    Or you could just go here and watch only Fastrack. https://www.youtube.com/watch?v=fmk9D53G6F8. The comments are really friendly here. 🙂

    These are not 2015 ads, so you may already have seen these.

    PS: I have never seen them on TV; nor heard mention of them.

    • Thanks for sharing the Fastrack ad! Really fun! I liked the description from Fastrack on the YouTube vid: “Fastrack has always been a window into the young, progressive mindset of today’s youth. A mindset that isn’t bogged down or defeated by society’s rules.”

      Right on, Fastrack!

      Are ads in India longer sometimes? I can’t imagine the Anouk ad playing in the U.S. Commercials are typically 15 or 30 seconds here. The Anouk ad is beautiful, but it’s over two minutes!

      I think a lot of the longer US ads on this list were for online only audiences (like the Hallmark one). Could be wrong though!

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