When Riese and I were talking about this fundraiser, she asked me to pump up the urgency in our first fundraiser email. I responded that wow, I did not expect that from her because historically, her feedback has always been to dial back the urgency. It’s a proven fundraising fact that urgency is what inspires people to give, but urgent language can also make a fundraiser feel like an unexpected emergency when our fundraisers have been, in recent years, an expected part of our business plan. That was true this year, too. So what’s changed?

Riese replied: “I think this is the most urgent I have ever felt.”

So, there you have it. We need to raise $145,000 over the next several weeks or it’s over. Are we irresponsible? No. We manage our money, find places where we can make cuts (mostly with tech) and do our best to earn revenue from a variety of streams. Do we have cash reserves? No.

Do we have any other way to get this money? No.

Rather than do a spring fundraiser, in February, Riese applied for and received a massive loan from the SBA’s EIDL Program. She honestly did this to give ME a break, to give all of us a break.

But without collateral to guarantee more loans or lines of credit, that’s all the debt we can take on, which means our financial wiggle room is zero. It’s also the first time we’ve had any debt at all. We don’t fundraise unless we need to. Now, we need to.

The following is an excerpt from our Slack conversation about this:

Riese: we owe the SBA $200,000
so if we don’t survive then it won’t just be the sadness of not surviving, it will be that along with the fact that i personally will have to spend the rest of my life repaying them

Nico: right which we really do not want
i do not want that for you

Riese: yeah i don’t want to live that life
after spending my whole life building this place instead of my own financial security
so anyhow!
it is more urgent than it’s been before
and it just feels like we’re at another breaking point where what we have isn’t enough

Nico: like in terms of money or in terms of people / resources?

Riese: both

Nico: i mean, pessimistically, going into 2023 is really scary, but also, anya gives me hope!

Riese: yes! she does and already this year we’ve made so much more than we did the past two years through ad revenue and Q Digital has been great as well

~ End convo ~

Go to Our Fundraiser!

a cut moving gif divider of little hand drawn stars

If we can’t raise the funds we need, we’ll all lose our substantial archive of resources and history on everything from lesbian sex to queer TV to countless critical discussions on identity and politics and relationships. (It’s possible those archives could even be seized as “assets” if we can’t repay the loan, we’re not sure!) We’ll all be scattered to the winds, no longer changing the face of media, no longer giving queer and trans writers some of their first bylines or unheard-of freedom to write the weird shit THEY actually WANT to write. Autostraddle is a nexus point, a gathering place, a space of connection for so many queer people. Losing that would be so, so hard on all of us, on countless people.

Our continued existence is not proof that we will KEEP existing if you, our readers, don’t do something [If you can. We know many folks who read us are broke and it’s not like any of us are personally rolling in it]. But, much like getting one paycheck does not mean that you can just keep buying groceries forever, getting enough money to keep this place running for a period of time does not mean that we have infinite resources. At this time, the options ultimately come down to: A) have a fundraiser or B) make cuts, and we can’t really make cuts! [We’ve come here to chew bubblegum and make queer media…and we’re all out of bubblegum.] During a time of such sharp inflation, we need to be raising rates and salaries, not cutting them. We’d hemorrhage people! And it would be wrong to do it! And our people are what make us, well, us. And our ethics are also a huge part of what makes Autostraddle, Autostraddle. We’re already under-resourced, and we just can’t scrape the bottom of this barrel of human power any longer.

When I was reading survey responses, a few people said that they don’t support us because they think all media should be free, or that they just don’t pay for anything they read on the internet — not because of financial constraints, but just because they don’t believe in paying for it. The thing is, though, someone, somewhere along the line has to pay for it. Advertising alone has never worked as a sustainable business strategy for small publications. We can’t not pay our people because then the content would only be made by people who have the setup to work for free which is how we (as with many things) started but not where we’re interested in going because it’s super limiting!!! We also don’t want that money to have to come from Riese being tied to a loan for the rest of her life either!!! Ideally, we’d live in a world where we reallocated the resources we spend on weapons and war, on policing and prisons, into caring for people’s physical needs and to the arts and there would be a beautiful unceasing fountain of writing and reading for everyone, but we really don’t live in that world, y’all. So, if we want something, it’s going to have to be something we do ourselves.

And we CAN do it ourselves, this community, together. The queer community knows more than anyone that if we want stuff for-us and by-us, the funding often has to come from us. What you all did for us during the first years of the pandemic is something I’ll never forget, as long as I live. And I believe that we can do it again. We need you to do it again. We need your help.

Go to Our Fundraiser!

A+ Memberships are the main reason Autostraddle has survived these past few years. (as A+ members can see in our Annual Report). But we need more members in order to reach a greater level of sustainability. The more members we have, the less we might have to fundraise. Despite inflation, we haven’t raised the cost of an A+ membership, because we want to keep it available to as broad a group as possible. A+ starts at $4 a month and we’ve continuously added new discounts, bonus content, and more, all for actually doing good with your gay dollars. A+ members keep this whole thing from imploding.

Hahaha but we have fun here. I’m going to stop hammering this nail, now. You’re smart. You get it. So, how’s this fundraiser going to go? It starts off with this post and the revival of everyone’s favorite extremely informational Yes, Fundraising is Part of Our Business Model: Here’s Why post. Then, we’re going to hear from our senior team and writers. Editor in Chief Carmen Phillips is going to dive into her personal history for us, Anya Richkind, Director of Brand Partnerships, is going to talk to us about advertising at Autostraddle, and a very mysterious figure, Fright Dyke, is going to pay us a visit. Everyone will be saying some hopefully interesting things! We’re going to have a pop-up discord just for A+ members, too! (More on that soon.) Much excitement!

We’ve switched up the perks system this time because I would not survive another custom perks packing session with my mind still intact. Like a cook in the kitchen waving a spatula in the air and screaming NO SUBSTITUTIONS, the perks you get are the perks at the level you choose. Standardized packages only!! Put in your address if you want perks! You are beautiful and I want you to have these beautiful perks!!! You’re gonna like ’em!


an image showing each of the perks - there are four stickers. one says "build queer futures" and is holographic and of a gay spaceship, one says "sounds gay i'm in" over a cool music interface background, one says "we are teh weirdos" over a cool crystalline rock formation floating in space, one says "it's a wonderful lifestyle" in old timey font on a black and white TV set. there are two magnets, one each of the it's a wonderful lifestyle design and the we are the weirdos design. there is a gay agenda sticker pack which is a bunch of stickers designed for gaying up your agenda and features stickers for gay holidays like lesbian day of visiibility as well as things like brunch or game night or gay pause, there is a sewn zipper pouch that is black satin lined and has a peach pattern on it in black and white, and finally there is a 500 piece jigsaw puzzle featuring a diverse group of queers spending time together around a campfire, the smoke trailing off into the sky against a backdrop of trees. it is warm and colorful and pretty.

We have:

  • Stickers! Designed by En Tze Loh and A. Andrews!
  • Magnets! (for your fridge or other metal surfaces) Designed by En Tze Loh and A. Andrews!
  • A Gay Agenda sticker pack for your agenda, calendar, or journal! Designed by En Tze Loh!
  • A black satin-lined zipper pouch with a peach pattern on it. Designed by Art Director Viv Le!
  • And a 500-piece jigsaw puzzle with an illustration by A. Andrews!

Here’s a closer look at our Gay Agenda sticker pack!

a pack showing a variety of gay agenda stickers including ones for specific gay holidays like pansexual pride day or butch and stud appreciation day as well as tea, pride, autostraddle's birthday and more!

We’re giving our A+ members a discount on these perks in recognition of their continued support, but whether you want to sign up for A+ or not, we cannot wait to send you some hot, gay packages in the mail!!! If you want to sign up for A+, it only starts at $4 / month (so you’ll notice, $1 less than the total discount, just for the sticker level of perks) and you get bonus content, the ability to ask our team advice questions, member-only discounts with cool brands and invites to pop-up discord servers where you can meet other members.

A chart showcasing the perks available at each giving level. At the level of $30 for non-members and $25 for members are 4 stickers. One says Build Queer Futures and has a gay spaceship on it and is black and holographic, one says "Sounds Gay, I'm In" and has sound waves on it, one that says "We Are the Weirdos" and has a colorful purple and pink crystalline land mass floating in space in front of a pink moon, and one that says "It's a Wonderful Lifestyle in font on a TV with angel wings on the top, which is in grayscale. At the level of $50 for non-members and $45 for members are additionally, two magnets, each modeled off of one of the stickers. One magnet is the same It's a Wonderful Lifestyle design. The other is the same We are the Weirdos design. At the $100 level for non-members and $90 for members are an additional Gay Agenda sticker pack featuring a variety of stickers for use in a gaying up your agenda such as Game Night or a Trans Day of Visibility sticker. At the level of $150 for non-members and $140 for members, is a white zipper pouch with a black peach pattern on it. At the $300 for non-member and $250 for A+ member level is a jigsaw puzzle with an illustration by A. Andrews on it showing a diverse group of queers spending time together around a bonfire.

What else, what else. Well, we’ve GOT SOME GOALS!

  • $100,000: Puzzle Time! Hitting this goal will give us the money we need to put our plan for queer crosswords (and more!) into play. (Get it?)
  • $145,000: Events! [And someone to help us!] We simply can’t move forward on the return to live events without some expertise in our corner. Once hitting this milestone we’ll start the search.
  • And also!!! In 2023: We’re going to be exploring having audio versions of articles available onsite and maybe even in podcast form. This costs money, of course: readers, equipment, branding and production — but we’re committed to exploring it in 2023, so long as we’re all still here!

So there you have it: puzzles, the return of events, and audio. We know what you all love! You responded to our survey and we’re listening.

In past fundraisers, you all have supported us as we’ve done a number of things:

  • pursued improvements to our SEO,
  • hired more writers,
  • found a new Director of Brand Partnerships,
  • raised rates and salaries,
  • and took on a slew of internal improvements.

Our members and supporters have given us the most valuable resource — more time. Our SEO is in fact better and we’re seeing more traffic from Google. We did in fact hire a class of new writers, which is an important, core function of Autostraddle as a training ground for queer and trans talent. You’ll hear more from Anya about her work with advertising and we do have hope that 2023 will be an even better year for us when it comes to ad sales. Nothing is easy, but it is possible for us to keep making things better and more sustainable with your help. We’ve done it before and we can do it again. I believe in us.

a cut moving gif divider of little hand drawn stars


You can give! (And get perks!)

Help us out!

You can join A+! And if you’re already an A+ member, you can get discounted perks!

Join A+!

You can contribute to the member pool! (Or avail yourself of the pool if it will make your life better and you qualify for it!)

Check out the member pool!

Ten years from now, I want Autostraddle to be getting ready to celebrate its 25th anniversary. That’s the future we want and it’s the future we can make happen for ourselves. Together, we’ve got this.

Go to Our Fundraiser!

Before you go! Autostraddle runs on the reader support of our AF+ Members. If this article meant something to you today — if it informed you or made you smile or feel seen, will you consider joining AF and supporting the people who make this queer media site possible?

Join AF+!


Nico Hall is Autostraddle's A+ and Fundraising Director, and has been fundraising and working in the arts and nonprofit sector for over a decade. They write nonfiction and personal essays and are currently at work on a queer fiction novel and podcasts. They live in Pittsburgh. Nico is also haunted. You can find them on Twitter and Instagram as @nknhall.

Nico has written 222 articles for us.


  1. In terms of fundraiser tracking being a useful tool, does donating to the member pool count? I know Autostraddle gets the money either way, but also momentum is useful for a fundraising campaign and that might only be through the specific fundraiser donation button! I’d just personally rather gift someone a membership than get stickers (very pretty, just not my thing)

    • Yes! It all counts. I do the tracker manually (which is why it isn’t automatically updated after each donation) and I count everything given (new members, gift memberships, member pool, donations) during the fundraiser. Thank you so much for wanting to support!!!

  2. I adore this space, what you put out into the world, and the people who write & make it possible (it also baffles me that people have this expectation that everything on the internet should be free, when that is not how the rest of the world works).

    I have a comment and a question: might you consider making the “donate” option (outside of an A+ membership) more dominant even at times when you aren’t running a fundraiser with pop-ups etc? I had to really search for it previously (but maybe that says more about me than anything else).

    And secondly, Nico (or others): is it better for Autostraddle for folks who are already A+ members to just make a one-off donation, or to level up to the next A+ tier? Maybe this is splitting hairs, but not sure what is better on your end?

    Thank you for all you do!

    • So, first question, we want to do a site redesign someday (soon? perhaps?) and I’ve wanted a more prominent donation button for a while! This may yet be in our future!!

      Second question: We offer a number of options for supporting in large part because everyone’s circumstances are so different! It really is about what works for you.

      THANK YOU so much for being a member and for all your encouraging words. I’m emotional!

  3. donated!! Autostraddle has given me so much (perhaps a testimonials section in a future fundraiser?) and I’m so glad to be able to support financially and not just with engagement

  4. The puzzle was tempting but instead I took the opportunity to upgrade from A+ Gold to the extra-fancy Platinum level! Same chunk out of my pocket right now, more commitment over the long term. And here’s hoping that long-term is really long! Love you guys <3

  5. Hi Autostraddle, I am an A+ member and I just wanted to donate. However, I noticed that this seems only to be possible via credit card or bank transfer. Is there a chance to do it via Paypal as well? This is much easier in countries in which credit cards are less common than in the US (bank transfers take more energy and I am recovering from Covid right now). I will do it via bank transfer if Paypal is not possible, but I just wanted to check in and see whether this option can be added, it might be easier/faster for some folks in Europe, not just me. I pay my monthly membership via Paypal as well. Thanks for the reply in advance!

  6. Hey Nico! I donated but realized after getting the receipt that my address in google pay is not current. I just updated it but not sure if it’s updated on your end. Can I contact you with my current address?

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