OPEN THREAD: What’s Your Beer’s Gender Identity?

So, beer! Right? SO GOOD. Lesbians love beer! I’ve observed all of you in your natural habitat and you’re often scrounging for beer or saying things like “I need a beer” or “let’s have a beer” or “just one more beer” or “HAND ME THAT BEER, WOMAN!”.

Anyhow, I’m not sure if you realized this, because you’re probably gay, and therefore somewhat mannish and probably very unfashionable with a bad haircut, 10 cats and a broken lawnmower and certainly not at all style-conscious but there has never been a gender-neutral beer!

You may be asking yourself, “Does beer have a gender?” and to that I say — yes apparently it does. That gender is “male.”

From AdWeek‘s “Is this the world’s first gender-neutral beer”?:

In a category almost complete geared toward men… Copenhagen can also attract women, who make up one-quarter of the beer market. “We can see that there are a number of consumers, especially women, who are very aware of design when they choose beverage products,” Jeanette Elgaard Carlsson, international innovation director at Carlsberg, says on the brewer’s website. “There may be situations where they are standing in a bar and want their drinks to match their style. In this case, they may well reject a beer if the design does not appeal to them. The consumer surveys that we have conducted in Denmark show that 98% of the target group finds Copenhagen exciting.” Of course, women presumably don’t just choose a beer as a fashion accessory. But there isn’t much mention of the taste, beyond it being “light” and “refreshing.”

Here’s the ad for Copen+Hagen beer, narrated by a British guy. That must be what women want, right? Well-designed beer and a British guy?

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To be fair — this is one good looking bottle of beer.

It’s a truth universally acknowledged that beer commercials are usually somehow offensive to women and always objectify women. But does that actually matter when you’re selecting a beer to consume? Have you ever felt like you needed a more feminine beer? Do you drink Dos Equis because Shane drinks Dos Equis? Do you drink Bud Light because they sponsored Dinah Shore?

On a related note, just talk about beer.

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Riese is the 39-year-old Co-Founder and CEO of Autostraddle.com as well as an award-winning writer, blogger, fictionist, copywriter, video-maker and aspiring cyber-performance artist who grew up in Michigan, lost her mind in New York and then headed West. Her work has appeared in nine books including "The Bigger the Better The Tighter The Sweater: 21 Funny Women on Beauty, Body Image & Other Hazards Of Being Female," magazines including Marie Claire and Curve, and all over the web including Nylon, Queerty, Nerve, Bitch, Emily Books and Jezebel. She had a very popular personal blog once upon a time, and then she recapped The L Word, and then she had the idea to make this place, and now here we all are! In 2016, she was nominated for a GLAAD Award for Outstanding Digital Journalism. Follow her on twitter and instagram.

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330 Comments

  1. I have a serious beer problem. I have trouble trying anything new unless it’s on tap and the bartender will let me taste it first…. I can’t drink anything hoppy or bitter, but I can’t be bothered with anything too light, which SERIOUSLY limits my options. Think any of you lovelies can help me out? For comparison, my go-to beers are Negra Modelo, Magic Hat #9, Newcastle, Stella, Killians… and I can do Hoegaarden on occasion. I hate having to default to PBR because it’s drinkable.

    Please help me, oh wise, beer-swilling lesbians?

    • If you don’t like anything hoppy or bitter I would definitely avoid all IPA’s and most American pale ales (Magic Hat #9 being an exception). If you like Negra Modelo and Newcastle, I think you would like Michelob Amber Bock. It is on tap at many places, it is reasonably priced, and it is a nice smooth malty beer. Shiner Bock is also a good bock beer.

      Samuel Adams Boston Lager is a Vienna-style amber lager that is widely available that you might want to try as well.It has an easy, rounded drinkability that is not too hoppy and not too light.

      Depending on where you are, there may be some local craft breweries that have some good beers on tap. Look for brown ales, bocks, amber lagers, and dark lagers (which are often called dunkels – dunkel means dark in German)if you want more malty flavors as opposed to bitter hop flavors.

  2. Huh.. I never thought of light beers as girly.. I always drink the darker ones, because they taste of more, and are usually sweeter, and more caramel-y or chocolate-y..
    regular carlsberg is okay (never tasted this one though) but there are soo many more interesting danish beers.. I usually drink albani because it’s local, though..

  3. Red Stripe, Hoegaarden, Blue Moon, Shock Top are all winners for me! Usually the beers marketed towards woman are the lighter wheat beers, aren’t they? If so, count me in!! I’ll take what they think is a femme beer over a Guinness any day. And honestly, one of the reasons I love red stripe is it comes in such a cute little bottle!! EEEE!!!

  4. WTF? Here’s what I’m not worried about when getting a beer: the way it matches my outfit. It’s beer! Drink it, praise it!

    I like brands of the cheap persuasion — kanterbrau, lager and everything. Recently I started liking wheat beer (like hoegaarden). I think I’ll never appreciate darker beers, they just don’t taste right!

  5. I just wanted to comment on the creepy words that this narrator guy uses to describe a beer– “easy to embrace” ? Come on. NOT ALL FEMALE-IDENTIFIED PEOPLE LIKE TO HUG, OK?! Slash, I just think it’s ridiculous that they try to use emotional/love related things when selling a beer to a woman. Can’t you come up with something better?

  6. Lagunitas IPA. Lagunitas is a fairly local company for me, but I don’t think they’re exactly a microbrewery. Anyone not from the great state of Norcal had any Lagunitas Brewery beers in their grocery/liquor stores?

  7. I spent a fall and a winter in Copenhagen and Carlsberg originally really isn’t anything that special. I usually drank Elephant when I was out (higher ABV for your kroner). And of course, in the holiday season it was julebryg (Christmas beer) and gløgg (mulled wine) all day every day.

    Thy Eksklusive is a cheap unknown Danish beer but has it all- cheap price, decently dark flavor/color, accidentally yonic label (http://www.vin-og-gaver.dk/modules/products/9285/c9d92e72.jpg). Mmm!

  8. Pingback: GTWF Ep 45: Stop! Finger Time | Getting Tanked With Frank

  9. I looked all the fuck over Puerto Vallarta for Dos Equis, and lemme tell you, it’s not fucking there. Which sucked, seeing as that was supposed to be the beer-silver-lining to a city where *nobody* is into the ladies.

    So instead I did the other lesbian thing and came home with a dog. Oh my life.

  10. Blue Moon and Molson Golden were my go-to beers when I was in upstate NY last year. I also tried Shock Top, Magic Hat #9 and a few others I’ve forgotten the names of. When I travelled though, oh, what wonderous beers I tried in Portland. McMenamin’s Ruby was delicious. I tried the Stone IPA but it was way too hoppy for me.

    Back home in Scotland I enjoy Crabbie’s Alcoholic Ginger Ale which isn’t really beer but it tastes so good and you’re all talking about cider so ssshh. But beer-wise, I love the Brew Dog beers. Not sure if many people outside of the UK will have tried them but I love me a Punk IPA. One of the small batches they did called Atlantic IPA might be one of the best beers I’ve ever tasted.

    I can’t drink Tennents. I tried some a week ago to confirm this and yup, just can’t.

  11. on sunday this girl and i went to fresh market and created our own six pack (i mean, seriously, YOU CAN DO THAT?? …america, i love you) and then went to my house and made curry and ate the curry and watched “milk.” then we kissed in the parking lot.

    …basically what i’m saying is, duck rabbit milk stout is pretty dang good.

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