VIDEO: These Brands Will Interrupt Your Regularly Scheduled Super Bowl Today for the Following Feminist Messages

It’s beginning to look a lot like a feminist Super Bowl – that is, if the advertisers have anything to say about it. From girl power to domestic violence, these are the ads screening during today’s big organized athletic event between two teams from I think the United States that have something in them for the rest of us., which organizes to end sexual and relationship violence, is airing the first-ever ad about domestic violence during a Super Bowl today.

Nationwide Insurance teamed up with Mindy Kaling to poke fun at racism and sexism with a spot that puts a new twist on “visibility.”

Always, your friendly neighborhood feminine hygiene product manufacturer, also picked up the mantle of empowerment with a commercial that redefines what it means to run, throw, fight  – and go through the world – #LikeAGirl.

Before today’s commercials even happened, though, UltraViolet created a super-short PSA with Sports Illustrated about the NFL’s unsolved domestic violence problem. The PSA urges that #GoodellMustGo, echoing calls from the feminist Internet to push the NFL commissioner out for ignoring widespread proof of a culture that devalues women.

Hopefully, there’s a bunch more to come. I guess the only way to find out is to actually watch today’s game, so let me know how that goes.

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Carmen spent six years at Autostraddle, ultimately serving as Straddleverse Director, Feminism Editor and Social Media Co-Director. She is now the Consulting Digital Editor at Ms. and writes regularly for DAME, the Women’s Media Center, the National Women’s History Museum and other prominent feminist platforms; her work has also been published in print and online by outlets like BuzzFeed, Bitch, Bust, CityLab, ElixHER, Feministing, Feminist Formations, GirlBoss, GrokNation, MEL, Mic and SIGNS, and she is a co-founder of Argot Magazine. You can find Carmen on Twitter, Instagram and Tumblr or in the drive-thru line at the nearest In-N-Out.

Carmen has written 919 articles for us.


  1. Wow, great ads! There really are people out there that should never see the light of day, it is never okay to harm your other, be it Woman or Man.

  2. I’m glad the NFL created that ad and glad it aired (right before the halftime show). However, they used a much shorter version–it felt like 15 seconds long. Also, I want to see more than just an ad. The pressure is still on to see real change in NFL policies and action.

    • i’m not sure if the ultraviolet ad actually ran during the super bowl – but the no more one definitely did! right? i didn’t watch it, i just saw these on the internet. i don’t get what’s happening during a football game at all. but i do get feminism!

  3. Hello. I particularly liked the “run like a girl”/feminine products ad. Gotta say though, the brawl at the end of the game kind of took some of the wind out of the sweetness sails. It was like I could hear ad execs and NFL spin doctors all crying “Noooooooooooo!” at the same time.

    And um, this is my first time posting so I hope I’m not doing it all wrong, but there’s also a kind of long assessment of the NFL’s anti-domestic violence efforts over at Jezebel.

  4. Well, well, well JWC sido feminism was one of the trends in order to advertise in 2015 and here we are. Let me know when any female sports league is taken serious and then we talk about feminism in sports. Just saying …

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