It’s beginning to look a lot like a feminist Super Bowl – that is, if the advertisers have anything to say about it. From girl power to domestic violence, these are the ads screening during today’s big organized athletic event between two teams from I think the United States that have something in them for the rest of us.
NoMore.org, which organizes to end sexual and relationship violence, is airing the first-ever ad about domestic violence during a Super Bowl today.
Nationwide Insurance teamed up with Mindy Kaling to poke fun at racism and sexism with a spot that puts a new twist on “visibility.”
Always, your friendly neighborhood feminine hygiene product manufacturer, also picked up the mantle of empowerment with a commercial that redefines what it means to run, throw, fight – and go through the world – #LikeAGirl.
Before today’s commercials even happened, though, UltraViolet created a super-short PSA with Sports Illustrated about the NFL’s unsolved domestic violence problem. The PSA urges that #GoodellMustGo, echoing calls from the feminist Internet to push the NFL commissioner out for ignoring widespread proof of a culture that devalues women.
Hopefully, there’s a bunch more to come. I guess the only way to find out is to actually watch today’s game, so let me know how that goes.