Muji: Look at This F*cking Notebook

Katrina’s Team Pick:

After essentially having been on an extended summer vacation for like two years, I felt it necessary to go back to school with some hip-ass new notebooks. Marble notebooks were cool and retro, a little too common. Moleskines were beautiful and classy, but a little too predictable and way too expensive. I was at a loss. And then, much like Goldilocks struggling with the hot-and-cold porridge, I found the notebook that was just right.

Muji is a Japanese retailer whose theme I don’t completely understand. Items for sale in their stores include – but are not limited to – LED aroma diffusers, furniture, menswear, storage items, wooden puzzles and paper Legos all sold to you by a team of quiet, androgynous, long-haired sales associates. It is the best store ever. And of course they have these fucking notebooks:

Muji is awesome because it’s all about simplicity. No frills, no logo, their design seeks to capture the essence of an item where function dictates form, not the other way around. Is that a ridiculous thing to say? The way I feel about these items is ridiculous. And they’re made from recycled paper. AND they’re affordable. What is this devilry? I don’t know.

The company only has three locations in the US, and they’re all in New York. Luckily for you and also for me when I don’t want to get out of bed, they have an online store! You can buy all the things. Would you like some socks or an umbrella with that notebook? Muji has it covered.

what the fuck is this

phoenix has written 65 articles for us.

40 Comments

  1. When did Lisa Frank folders stop making the cut? Give me a gangster bear with backwards 90’s cap and some plaid cargo shorts, two penguins in neon colors making pouty faces, or a yellow kitten who is more adorable than any LOLcats thing (okay, so I don’t really know or understand that LOLcats obsession…).

  2. The kanji (Chinese characters) that spell out Muji in Japanese literally mean “no brand” …hence the lack of logos. The “theme seems pretty straight forward: reduce all design out until you are left with nothing but what is necessary to serve the function.

  3. There are like a bunch of Muji stores in Manila now. My friends and I were making fun of the winter clothes they were selling, it had a lot of plaid and fake fur lining. I wanted to buy some highlighters from there though. They were like the clicky kind, like retractable? You guys know what I mean.

  4. I LOVE Muji!
    I used to live close to one of their big stores in NY and I would often go there to browse for hours. I would then be overwhelmed by all these things I wish I needed but didn’t actually need and leave in confusion.
    I did buy a sweater and some markers once. They’re both fantastic.

  5. My girlfriend got my brother a shrink-wrapped t-shirt from Muji for Christmas. It’s like a 2 inch cube which he keeps handy “in case of emergency.”

    I got my 2012 planner there and I’m now addicted to writing about my week. Also mittens. And socks. I think I have a problem.

Contribute to the conversation...

Yay! You've decided to leave a comment. That's fantastic. Please keep in mind that comments are moderated by the guidelines laid out in our comment policy. Let's have a personal and meaningful conversation and thanks for stopping by!