Happy Pi Day, ladies! No, silly, put that rolling pin away. It’s not pie day. It’s Pi Day. Because today is March 14. 3/14. And Pi — the mathematical constant that represents the ratio of the circumference of a circle to its diameter — is 3.14. Get it? No, probably not. And that’s because you are a woman and are therefore incapable of doing arithmetic. But not for long! Thanks to a new product called Math Brain, you can learn to do numbers almost as good as the men in your life. (Almost.) No more shame for housing an inferior, illogical lady brain in your noggin. No more suffering as you stare helplessly at your phone trying to figure out how to call your best friend, or spend hundreds of thousands of dollars at the grocery store when you just stopped in for milk and cereal. Numbers, you can understand them too!
You love this ’80s-style PSA because it was written and produced by Cate Scott Campbell, directed by Carly Usdin, and shot by Robin Roemer. I mean, you love it for a lot of reasons, but I just want to point out that your faves have done it again. “Math Brain isn’t your typical PSA,” Campbell says on the official Math Brain website. “It’s your angry, stylish, punk rock little sister who’s ready to smash things. She’s had enough, but there’s plenty of fight left in her. Math Brain targets limiting beliefs about math, but it’s really about smashing down any belief that you are limited or less than.”
Math Brain was funded, in part, by the Harnisch Foundation, a “private foundation advancing equality with a focus on women and girls.”
You could share Math Brain with a woman you love today, even if math isn’t “her thing.” We all need to be reminded that the patriarchy’s been lying to us and fueling our self-doubt our whole lives and sometimes we need to smash that shit with a hammer.