I only just now stumbled across an excellent article published in the Guardian a few weeks ago about celebrity music brands. The article, ‘Sorry Perez, you just don’t get it,’ offers up Perez Hilton as a cautionary tale for mixing music and branding without really understanding your audience. It’s spot on.
Crystal is a 33-year-old Australian living in Chicago. Founding member, does HR stuff, writes now and then.
Crystal has written 329 articles for us.