Lady Gaga + Target = Gay BFFs No More

Just two weeks ago we told you that Lady Gaga and Target had forged an unlikely paring, hinging on the company’s promise to reform their political ties as they pertained to the LGBT community.  Last year, Target inspired a country-wide Gay Boycott after contributing $150,000 to MN Forward, a political action committee that supported antigay candidate Tom Emmer in his failed 2010 run for governor of Minnesota. According to the deal, Gaga was to give Target exclusive rights to sell the deluxe edition [bonus songs + remixes] of Born This Way and Target would try to dig deep in their pockets and give more than just 2% of it’s millions of dollars worth of charity donations to LGBT resources.

Well, that went to shit pretty quickly.  According to E Online, Target ultimately “refused to promise that it would never donate to political groups or politicians believed to be anti-gay.” How charming! So, despite her best efforts to better the world of corporate bigotry, Lady Gaga stuck it to The Man and officially dissolved the relationship:

“She and Target didn’t see eye to eye on Target’s policy of political donations and how they affect the LGBT community. They came to a mutual decision to end their overall exclusive partnership a few weeks ago.”

While the whole ordeal is unfortunate, it’s impressive to see Gaga remain true to her audience and prove she’s a woman of integrity who keeps her word. In an age where so many pop stars are worshiped by (and owe their careers to) the gays, it’s awesome to see this kind of respect in return.

Will you ever shop at Target again?

Jess is a pop culture junkie living in New York City. She enjoys endless debates about The L Word, Howard Stern, new techy gadgets, DVR, exploring the labyrinth of the Lesbian Internet, memoirs, working out, sushi, making lists, artsy things, anything Lady Gaga touches, traveling, puppies, and nyc in the fall. Find her on Twitter @jessxnyc or via email.

Jess has written 266 articles for us.


  1. I like that Gaga kept her word, but otherwise I don’t really care. I didn’t join the boycott of Target in the first place cause really like Walmart is any less evil and you gotta get the basic supplies somewhere.

  2. Maybe someone can point me gayly towards a homofriendly store that I can get the basics in Rockford, IL? Ya know: Axe products, condoms, All Free & Clear detergent, and Q-tips. Anything else that I do buy, I’m buying local from now on. Except new toys. I’ll order those through Autostraddle/Babeland.

  3. bye bye Wally World (WalMart)? Easy. Target? not in sight. Mall? Hot Topic? YAY!!!! The evil bastards of bigotry and social malignancy are easy to avoid if you have a mall nearby. Or if you have to drive to the next county for a mall, like me… oh well, it’s worth the sense of pride. Remember babies, the loudest voice is a silent cash register.

  4. Goddamn it. Where the fuck am I supposed to shop now? I loved Target; it makes me all happy inside to go there. (Also popcoooorn.)

    I hate Walmart with a passion & avoid going there whenever possible. So Target, while slightly more expensive, was my refuge. & now that’s screwed. WHERE DO I GOOOOOO?

    I feel like Kmart is too trashy to possibly be good to LGBT people, but does anyone know anything about that?

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