This post was originally written in 2017 and has been updated with current links for 2019.
If you wanna give your money to actual LGBTQ people this Pride season, have I got the thing for you: it’s called THE INTERNET, and it’s chock-full of queer people who have designed and produced their very own t-shirts that you could potentially purchase for yourself and wear to a Pride celebration or really anywhere t-shirts are worn.
Unlike the big companies who are able to churn out holiday-specific gear and then dump the remainders into landfills or whatever, most independent merchants don’t have the capital or the customer base to do Pride-specific apparel. But that doesn’t mean they’re not making t-shirts that are still very Pride-appropriate. Also, we somehow manage to come up with lots of queer and feminist merch ideas that don’t involve rainbows! Imagine that.
Up top is our #1 most favorite store on the entire internet. There is no other store in the world that will make you as happy as the Autostraddle store. The people who you support by shopping at the Autostraddle Store are some of the best people to have ever existed in the world! Wow, where do I begin? All these shirts look great on a body that contains a head that contains a face that is pretty bummed about Wells Fargo sponsoring Pride.
Oh and by the way if you’ve ever wanted to be twinsies with your #1 idols, you should get a Gal Pal t-shirt, which is frequently spotted on the torsos of superstars including Samira Wiley, Brittani Nichols and Gabby Rivera. Just saying!
I could go on and on because there are so many shirts from Autostraddle that will pop at Pride, but you can make your own choices!
Run by marginalized youth in Portland, dfrntpigeon is a social enterprise apparel and lifestyle brand run by marginalized youth, helping them to develop their creative abilities into a potential career path. They collaborate with local artists on Pride lines every year and you can get last year’s or this year’s right now today!
Magic Hour Astrology on Etsy
Magic Hour sells candles and other goods including Queer Witch t-shirts from Brandie Taylor, a “light bringer and spiritual artist specializing in astrology chart readings, intuitive tarot readings, healing flower essence blends, and intentional ritual candle making.”
Idalisse Sepúlveda and Pamela Reynoso are partners in business and in life and this little store features Idalisse’s designs and illustrations. All proceeds go towards helping the two women afford fertility treatments and donor payments to start a family.
Bianca Designs on Etsy
Latinx web designer and developer Bianca Negron makes stickers, pins, hats and t-shirts celebrating the LGBTQ+ community — and donates 50% of the proceeds to LGBTQ+ organizations.
Androgynous menswear designer Kirrin Finch is celebrating World Pride with this United By Love T-shirt, from which 10% of proceeds will go to The Trevor Project.
XYST Ugli on Etsy
20-year-old Chicago-based designer Tazia started her store as a “tiny method of protest” of brands who co-opt faux-empowering messaging in pursuit of corporate profits. Her slogans speak out against ableism, in favor of sex workers and trans youth, and other progressive causes.
These self-described “modern-day, female Robin Hoods raiding men’s closets and maniacally dispensing blazers, cardigans, wingtips and bowlers” launched their dapper-tomboy brand in early 2013.
Tomboys Fran and Naomi invented TomboyX to create “men’s style” underwear that fit women’s bodies, and their success encouraged them to create a whole range of apparel, including these very Pride-appropriate t-shirts!
Noelle Reyes founded her LA-based store in 2008 “with the purpose of providing the surrounding the surrounding community a shopping experience that compliments their lifestyle, incorporating cultural elements into fashion and functional art.” The tees aren’t gay-specific, but they definitely have Pride-appropriate attitude.
Between the Lines on Etsy
Between the Lines was started in Australia by “one lesbian who loved buying men’s clothes.” The “LESBIAN AF” tee in the collage also comes in other identites, like Bi, Trans and Queer.
Marisa Suárez-Orozco and Rachel Berk’s boutique/graphic design studio got born in Los Angeles in 2012 and opened a second location in New York in May 2016. Marisa has since left the company but Rachel continues overseeing the brand’s expansion, which sells wares from over 100 indie makers in stores and online as well as offering an inclusive space for the LGBTQ community, hosting workshops, readings, and parties. “Otherwild caters to the outsiders, the ones who are out-of-the-box and living life by their own rules,” wrote Fusion earlier this year. “It’s a place where feminism and LGBTQ pride is celebrated, not side-eyed.”
2s Daze aims to “embrace gay pop culture with a spicy-sassy touch of our Hispanic roots” with a “BOLD, COLORFUL and FEARLESS” attitude. This Pride tee is right on time with all that.
They made your favorite binder and now they’re making your favorite t-shirt: the capsule collection “Rebel Roots” is “an ode to the radical and rebellious voices of our community at its origin.” A portion of the profits from this collection, which include this Marsha P. Johnson crop top, will support the Marsha P. Johnson Institute.
The Phluid Project has gone all out for Pride. In addition to their already Pride-ready collection of Graphic Tees, they’ve got a Stonewall 50 line and collaborations with brands like Champion, Fila and TomboyX.
Queerly Designs on Etsy
The self-described “lesbian Anthony Robbins” sells tees with just about every slogan under the sun, including a “Kiss More Girls” tee that contains very good advice.
This t-shirt was designed by Jenny Cunningham, a dancer and artist and doula who lives in Brooklyn and draws a lot. She also made a really cool line of greeting cards for queer women of color you can buy for your girlfriend if you want!
A percentage of every sale made by trans blogger/activist QuingNorelle’s apparel line goes towards Werk Those Pecs, a surgery fund for trans folks.
100% of the proceeds from these tees go to the Tegan & Sara foundation, which “fights for economic justice, health and representation for LGBQ girls and women.”
Sparkletown Studios on Etsy
Boston-based maker Femme Brulée is a burlesque performer “known for her over-the-top costumes and props,” and as the founder and coreographer of the Glitter Bombs, Boston’s Premier Strip Hop Troupe. Her glittery store offers pasties and earrings as well as t-shirts.
Buffering the Vampire Slayer is a podcast hosted by Kristin Russo and Jenny Owen Youngs, who both are in love with Cordelia. Bonus: this shop is on Hello Merch, so you can pick up merch for Buffering as well as Autostraddle and queer musicians like the aforementioned Jenny and also Julia Nunes.
FTM Detroit on Etsy
FTM Detroit is a community-based group made by and for transmasculine identified people in the greater Detroit area. My Mom met these guys at Ferndale Pride two years ago and they gave her t-shirts and stickers to give to me and it warmed my damn heart.
“The Goddesses” t-shirt celebrates queer icons Audre Lorde, Gloria Anzaldúa and Angela Davis as well as our other fave bell hooks. You may as well pick up a “Butch Please” hat while you’re over there!
Demian DinéYazhi’ on Etsy
Demian Diné Yazhi’ is a Portland-based artist and transdisciplinary warrior whose work is “an archivalization & exploration of memory formation, landscape representation, HIV/AIDS-related art & activism, gender / sexuality, & indigenous survivance.” Demian is also the founder of R.I.S.E.: Radical Indigenous Survivance & Empowerment, an Indigenous artist/activist collective.
Revel & Riot, an LGBTQ non-profit organization, sells t-shirts with specific messages, inspirations and intentions, often in collaboration with artists like Tegan & Sara and sometimes with a portion of proceeds going towards other LGBTQ non-profits.
Selling “fierce dapper stud style” and “tomboy-style clothes,” Haute Butch features suits, vests, watches, belts, footwear, briefs and so much more at their online store. Karen Roberts, a U.S. Navy veteran, opened her store in April 2012 with a focus on becoming “a clothing, footwear and lifestyle destination for butch women, studs, bois and transmen who prefer ‘menswear’ inspired finishes.”
After retiring Everyone is Gay, Kristin continues to sell the very popular QUEER AND FOREVER HERE t-shirt in this lil store.
Owned by QPOC couple Stoney Michelli and Uzo Ejikeme, DapperQ describes Stuzo as “a line of androgynous, athleisure, and Cali-casual-cool style.”
Kiernan Dunn on Etsy
Kiernan Dunn is a printmaker and zinemaker based in New Orleans.
Queer Supply aims to “make space for marginalized people and our multifaceted identities” through its crafting, and was founded by Kit, a “queer non-binary weirdo” and Sade Petlele, a “20-something black queer femme (magic),” both living in Toronto.
Autostraddle Cartoonist Archie Bongiovanni, a “genderqueer mesh-wearing, french fry luver, leather-daddy-in-training, “Satan is an ok dude”, drunk cartoonist trash living in MPLS,” sells tees and tanks on their threadless shop.
The Canadian purveyor of well-made button-ups for bodies with curves has made a very cute Pride Tee in a variety of striped options including a very appealing Trans Flag+.