16 Vintage “Gay” Advertisements That Are Funny Now That “Gay” Means “GAY”

“Gay” is a great word. Here’s why: it rhymes with everything. Also, it’s brief. Therefore it should be no surprise that even before it meant “inverted sinner pervert homosexual” and still meant “happy.” What happened next was that gayness and happiness split up, but they’ve been getting back together ever since and are going strong. Look at our ancestors in gayness!

16 Vintage “Gay” Ads That Weren’t Actually About Gay People But Should Be Now

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16.

which makes 4th of july a gay holiday

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15.

the captain is actually waving goodbye to these girls who he hasn’t got a chance with anymore

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14.

before R Family, there were these guys

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as we know it from watching ‘the real l word’!

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12.

we go way back with beer

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11.

if you know what haviland & riese vlog this line is from, you win a pony

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10.

this teapot inspired the romi klinger hit track, “gay in LA”

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it’s a white tank top

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8.

there are a lot of ways to look at this situation, i haven’t picked just one yet

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7.

not as sweet as lesbian sex, but sweet

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6.

but lately we’ve been really into these color-coded bandana things?

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it’s every straight girl’s favorite fantasy

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this paint roller is detachable, p.s.

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every little girl’s dream, every parent’s nightmare

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but what does it mean?


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Riese is the 36-year-old CEO, CFO and Editor-in-Chief of Autostraddle.com as well as an award-winning writer, blogger, fictionist, copywriter, video-maker, low-key power lesbian and aspiring cyber-performance artist who grew up in Michigan, lost her mind in New York and then headed West. Her work has appeared in nine books including "The Bigger the Better The Tighter The Sweater: 21 Funny Women on Beauty, Body Image & Other Hazards Of Being Female," magazines including Marie Claire and Curve, and all over the web including Nylon, Queerty, Nerve, Bitch, Emily Books and Jezebel. She had a very popular personal blog once upon a time, and then she recapped The L Word, and then she had the idea to make this place, and now here we all are! In 2016, she was nominated for a GLAAD Award for Outstanding Digital Journalism. Follow her on twitter and instagram.

Riese has written 2481 articles for us.