What You’re Flagging With Your La Croix Flavor

One of the more fascinating developments to come from decades of the queer community being kept in the public closet is the concept of flagging. Employing what is known as The Hanky Code, flagging is a discrete form of communication that uses handkerchiefs to express sexual preferences or interests based on a combination of variables including color, pattern, pocket or body placement, and material. It has most often been associated with gay and bisexual men, though it doesn’t belong to just them, and even though it was most prevalent in the 70s, according to the bear bar I accidentally walked into last week, the tradition seems to be alive and well.

This process of taking something not specifically intended for us and making it our own is a core facet of gay culture. And just as unexpectedly and completely did handkerchiefs get taken over by the queer community, so do others fall. Without warning and often without any real explanation as to why other than “it just is,” seemingly neutral things, people, places, and concepts can become gay culture. And once it’s ours, it’s ours.

Another example of this is our takeover of the refreshing, 100% natural, calorie-free, sugar-free, sodium-free, trending La Croix brand seltzer waters. First it was for Midwestern moms, then it was for social influencers, then it was for everyone, and now it’s ours. La Croix is gay culture. (While we’re on the topic: Staying hydrated? Gay culture. Water? Gay culture in that it is life, which is something we are constantly giving other people. The ocean? Gay.)

And not only has La Croix joined queer ranks, like flagging, its color-coding functions as a language of sorts. Here’s what you’re flagging with your La Croix flavor. (Originals only. Cúrate line is straight culture.)

Pamplemousse

Person who considers liking a specific multi-cam 90s sitcom to be a defining part their personality seeking same.

Lime

Person whose brand has been Daddy for so long they’ve internalized the undertakings of Daddy as turn-ons when if really inspected might reveal a different story looking for Daddy.

Pure

Latex fetish. (Without a flavoring to distract you, this one’s very… dry? Like an astringent for your mouth, except it’s water, and you’ve paid for it. Seems counterintuitive and yet it satiates a need.)

Apricot

Bottom with a good heart low key looking for the desexualization of queer spaces.

Berry

Size queen.

Peach-Pear

Miranda Hobbs in the streets Miranda July in the sheets.

Lemon

S/M top.

Mango

Likes holding queer people accountable for their actions even if that means they’ll be ostracized from a community that is admittedly a necessary resource for them.

Orange

Rick and Morty roleplay.

Cran-Raspberry

Anything goes. (Cran-Raspberry a freeeeeeak.)

Passionfruit

Callout culture fetish.

Coconut

Fisting. (Either you’re a huge proponent or it’s a hard no. There is no middle ground here.)

Tangerine

Cuckolding. Also thought Wonder Woman was just okay and looking for safe space to discuss.


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Los Angeles based writer. Let's keep it clean out there!

Erin has written 196 articles for us.

87 Comments

  1. I’m sorry, all this La Croix stuff keeps confusing me and making me think of Professor Croix from the show I just binged on Netflix Little Witch Academia, who’s quite obviously a gigantic lesbian and also fashion goals.

      • It actually *is* pronounced “croy” because it’s named after the area in the Midwest where it originated. The town where it’s from is La Crosse (Wisconsin), near the St. Croix River. They combined the two to get La Croix. Accordingly, they took the pronunciation of the beverage from the river namesake, which is pronounced “croy” because places in the US rarely retain the pronunciation of their originating language. Anyway, the beverage slogan is “Enjoy La Croix” and it’s supposed to rhyme.

        • I live in one of those rare places that does retain the pronunciations and I am duty bound by ghosts of my ancestors to pronounce French correctly and incite others to do so at every opportunity.

          Y’all heathens say New OrLEAAANS, this is payback possibly innocent Wisconsinites.

          • Hahaha of course you are. Personally, I think people who live in places are the authority on how the names are pronounced, so you are correct in saying that “Orleeaans” is the wrong pronunciation and Wisconsinites get the final say on the St. Croix River and by extension the beverage named after it. (Unless Native Americans requested that we all use their original name for the river.) I totally hear you on being duty bound by the ghosts of your ancestors though. I myself will spend the rest of my life explaining to any American who will listen that “pierogies” is incorrect and redundant because “pierogi” is already plural. 😉

    • I don’t drink LaCroix and I don’t usually listen to podcasts either (what am I doing being a lesbian then, right!?) but one time I listened to the A+ podcast and they were pronouncing it like la crotch and I thought that was the funniest thing I’d ever heard so now from time to time I say “la crotch” to myself in my head and bust out laughing

  2. I guess I need to start drinking this stuff now.

    On a related note, did you know that anything that begins with the prefix trans belongs to trans people?

    Transcontinental railroad? Ours. Transcendental meditation? Yep. Transcranial magnetic stimulation? I GUESS SO!

    And yes, I did this research by typing in transc on wikipedia, but that doesn’t make me wrong.

  3. Seems like something sweet and fruity but is in fact angry water that will fight every step of the way as somrthing tries to consume it and digest it away.

    Yep I think La Croix checks out as queer.
    Yep.

  4. There are 4 empty cans of La Croix on my coffee table right now, I have never felt so seen. What does it signal when you change flavors every week because you enjoy the illusion of spontaneous living?

  5. Pamplemousse
    Yeah, I’ve watched a hellava lot of tv. And I liked it. But not just nineties tv. Why limit yourself?
    Anyone wanna talk / rewatch Dead Like Me, A Diiferent World, China Beach, Wonderfalls or Friday Night Lights?

    I’m also game for some passion fruit, with or without rum.

  6. “(Originals only. Cúrate line is straight culture.)”
    This makes so much sense.
    Lately I’ve realized Wegman’s store brand seltzer is just okay, and I should get some Vintage and Polar. Currently I have Berry and Passionfruit La Croix, and maybe one Lime hiding out. Make of that what you will.

  7. Blackberry Clear American (Walmart brand) Seltzer: rural queer who doesn’t have the money or means (Target? What’s that?) to buy your fancy city drinks, also likes blackberries, hates self for being forced to shop at Walmart due to living in a podunk town that lost its retail individuality due in no small part to the Walmart
    tldr; rural, self-hating queer

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