This Is How Fox News Brainwashes Its Viewers: Our In-Depth Investigation of the Propaganda Cycle

2016 presidential primary season is in full swing, which means, among other things, that Fox News’ ratings are skyrocketing. Fox News has been the most watched cable news network in the country for 12 straight years, regularly pulling in more viewers than CNN and MSNBC combined. During the first Republican primary debate of this season, Fox clocked its most-ever (24 million) viewers, making the two-hour show the highest-rated non-sports cable telecast of all time.

Over the last ten years, everyone I know has lost a friend or family member or mentor to Fox News. Like me, they have watched helplessly as people they love have become part of the conservative punditry herd and, over time, traded their compassion for paranoia; their thoughtful opinions for manufactured outrage; and their empathy for hateful rhetoric. These people — these moms and dads and aunts and uncles and grandparents and brothers and sisters and pastors and politicians and friends — have been deceived into believing that Fox News and Fox-approved talk radio hosts provide the only commentary they can trust.

What these people so dear to us fail to understand is that Fox News is not only uninterested in being fair and balanced; it is also uninterested in being a reliable source of news. That’s because Fox News is playing a zero-sum political game in which every major news story is an opportunity to use their viewers as pawns to advance the power and agenda of the most extremist ideology of the Republican Party.

Consider Trayvon Martin. After he was murdered by George Zimmerman, multiple journalists pointed out that Fox News had been oddly silent on the subject. Until they had a firm grasp on how to mold the story to their benefit, they refused to report on it. Then, as Media Matters senior fellow Eric Boehlert explains: “Obama addressed it, and once Obama enters the conversation about race, you know, [Fox News] went from zero to a hundred … they decided that the story was partisan, and that supporting Trayvon Martin was the Democratic position, supporting the guy who killed an unarmed teen was the Republican conservative position, and so they set up the markers, and went for it.”

When a grand jury decided not to indict Darren Wilson for the murder of Michael Brown, Sean Hannity proved Boehlert’s claim. Hannity was practically giddy when he announced to his audience: “Zero for three, a three-time loser! President Obama on high-profile race cases.”

Study after study after study after study has shown that Fox News viewers are the most uninformed and misinformed people in America. One recent study even found that people who didn’t watch any news programs at all had a firmer grasp on the reality of current events than those who only watched Fox News.


Rather than adhering to any kind of journalistic standard when reporting the news, or — as is the case with liberal-leaning MSNBC — reporting truthfully on the news and offering ideological commentary grounded in facts, Fox News starts with their end goal in mind and works backwards. How can a news story be used to damage their viewers’ perceptions of President Obama or the Democratic Party? How can a news story be used to bolster Republican politicians, or advance the causes of Republican-leaning policy influencers like the National Rifle Association or evangelical Christians? How can a news story be used to vilify causes championed by progressive Americans?

Once they’ve settled on the outcome they want, Fox News shapes its narrative and sets in motion its brainwashing cycle.

Fox News’ use of propaganda to isolate and indoctrinate its viewers is deliberate and terrifyingly effective. It thrives off of fear-based sexism, racism, homophobia, xenophobia, and dogmatic intolerance toward anyone who is not a straight, white Christian.

The Fox News Propaganda Cycle

I’ve been studying Fox News’ methodology since 2004, when I saw someone I love get pulled into their orbit and transformed for the first time. This article is the culmination of all my research. Below you’ll see a chart I made outlining the way Fox News and their talk radio counterparts use classic propaganda techniques to isolate and indoctrinate their viewers/listeners. And below that, you’ll find an explanation of each technique, along with examples of what these methods look like in action. There are thousands of examples to choose from. I only picked a handful.


Isolate Viewers

“When you’ve got the national liberal media working compulsively on your behalf, it is very difficult to break through the noise to the reality.” – Lou Dobbs, November 2012


“The liberal elite” is a concept created by Richard Nixon’s campaign during his bid for presidency in 1960. Feminists who were advocating for workplace equality; black people who were working to end racist violence, segregation, and laws against interracial marriage; and anti-war demonstrators who were weary of the war in Vietnam were making white men uneasy, so the Nixon campaign began branding those activists and their sympathizers as “the liberal elite.” Good old hardworking white men like Nixon were the real Americans, and the “liberal elite” were a threat to a traditional, God-approved, Founding Fathers-sanctioned way of life.

Fox News has piggybacked off Nixon’s strategy and expanded it with wild success.

False Dichotomies

Creating a false dichotomy is a propaganda technique used to oversimplify complicated issues and force people to believe they have an either/or choice. The group creating the false dichotomy knows many choices are available, but for their message to be successful, they must convince listeners that their choices are limited. Fox News and its talk radio counterparts don’t simply position themselves against MSNBC; they position themselves against literally every other source of information. You can choose the good guy, or you can choose the bad guy. You can get your news from Fox and Fox-approved talk radio hosts (true patriots who are trying to save the country) or you can get your news from the liberal media (deceitful or delusional people who are trying to destroy the country).

Maintaining a false dichotomy is essential for Fox News. If their viewers receive information or analysis from any other group, no matter how apolitical or nonpartisan that group is, viewers will be forced to confront the misinformation that is pressed onto them by Fox News.

Ad Nauseam

Ad nauseam is a propaganda tactic that involves repeating a phrase or an idea over and over and over until an audience begins to accept it as fact. Fox News uses the ad nauseam technique in every step of their propaganda cycle, but it’s most crucial in the isolation phase because it’s most effective when a viewer/listener’s media sources are limited. After creating the false dichotomy between Fox and every other news source, Fox pundits scorn the “liberal media” or “mainstream media” with relentless fervor. Political wins that don’t line up with conservative ideology are caused by the evil liberal media. Anyone who questions Fox News is part of the lying liberal media. If you read something on the internet that made you doubt Fox News, it’s because the internet is controlled by the manipulative liberal media.

Hour after hour, day after day, Fox uses the phrases “liberal media” and “mainstream media” to perpetually reinforce the false dichotomy that isolates Fox viewers from reality.


Confirmation Bias and Cognitive Dissonance

Once a person has settled on a core belief, they are likely to seek out information that validates that belief and avoid information that challenges it. They are also more likely to bend evidence to fit inside the paradigm of their belief than they are to alter their belief to align with evidence suggesting their belief is incorrect. The practice of accepting only information that confirms something you already believe while rejecting any information that challenges that belief is called confirmation bias. Having core beliefs challenged causes cognitive dissonance.

One of the main reasons Fox News is so effective at using cognitive dissonance to keep people away from other news sources is that Fox has strategically aligned itself with evangelical Christianity. So, if one of Fox News’ teachings is called into question, Fox itself is called into question; and if Fox is synonymous with God’s politics, God’s politics are called into question; and if God’s politics are called into question, God is called into question. Therefore, any challenge to Fox is framed as an attack on God himself.

Creating cognitive dissonance by framing oneself as God’s true ally and spokesperson is one of the most powerful propaganda techniques of all time. It has worked for fascists on a national scale and it has worked for cult leaders operating out of barns. It is especially compelling in the United States, where our belief that we are God’s chosen people has been methodically woven into our national identity since John Winthrop gave his “City on a Hill” speech in 1630, before ever setting foot on this continent.

+ Fox News radio host Todd Starnes calls notoriously anti-LGBT restaurant Chick-Fil-A “the official chicken of Jesus.”

+ Bill O’Reilly fights an imaginary war to preserve the celebration of Christmas. 

+ When Duck Dynasty star Phil Robertson went on his now-infamous homophobic tirade in GQ, Sean Hannity called Robertson’s remarks “old fashioned traditional Christian sentiment and values.” Erick Erickson said Robertson “spoke openly of his Christian faith. Because he offended a secular left at war with orthodox Christianity, he must be punished.” And Jim Pinkerton called his suspension from the show “a purge of Southern white Christian patriotic culture out of TV.”

Create Enemy

“The days of [minorities] not having any power are over, and they are angry. And they want to use their power as a means of retribution.” – Rush Limbaugh, June 2009

“This is the new America; this ain’t your father’s America.” – Dick Morris, November 2012


The most important component of maintaining a world built on propaganda is creating an enemy who is excluded from an in-group. Bouncing off of Nixon’s concept of traditional Americans, Fox has cultivated an image of its in-group (for its in-group) as people who love God, who love their families, and who love their country. Once the parameters of the in-group have been established, the process of othering begins. By exploiting pre-existing beliefs, images, and negative stereotypes, an out-group is formed. In the case of Fox, this out-group, again, aligns with Nixon’s definition of the “liberal elite”: people who challenge the oppression of the established power structure.

Once the enemy has been created, there’s no need to appeal to logic. In her fantastic book Enemy Images in War Propaganda, Marja Vuorinen explains that humans tend to think of themselves and their in-groups as possessing all the qualities of good virtue (“honesty, righteousness, purity, proper manners, hard work, right religion”), and in an attempt to preserve that fragile self-image, humans project the opposite attributes (“evil, untruthful, cooked, lazy, superstitious, barbaric”) onto groups of people who are not like them. Fox is addictive not only because it feeds a specific ideology, but also because it provides daily reassurance that Fox viewers are God’s chosen Good Guys by reiterating that the “liberal elite” are the Bad Guys.


Projection/flipping is simply falsely accusing someone else of the doing/being the thing you’re responsible for doing/being. These techniques are Fox News favorites. They are used in every step of Fox’s propaganda cycle, but they’re especially effective at creating enemies.

+ On a November 2012 episode of The O’Reilly Factor, notorious bully Bill O’Reilly lambasted dishonest media culture and “vicious” people from the far-left, saying: “There are entire media operations that exist solely to promote ideology; it’s obviously a bad situation that is getting worse.” He is describing himself and Fox news with alarming clarity, but accusing the “liberal media” of his crimes instead.

+ In May 2012, President Obama was asked on The View whether or not he expected the presidential election to be close. He replied, “When your name is Barack Obama, it’s always tight.” President Obama was referring to the tactics conservative pundits have used paint him as a non-American with sympathies and ties to radical Middle Eastern terrorist groups. That afternoon, however, Fox News regular Monica Crowley called the president “bigoted” for suggesting many Americans view him through a racist lens. This is flipping in a nutshell: When a victim calls you out on your bigotry and your suggest that they are the bigot and you are the victim.

+ Glenn Beck — who has a long history of spewing racist rhetoric against black people, Muslims, and undocumented workers — accused President Obama of having “a deep-seated hatred for white people, or the white culture.”

Character Assassination

Character assassination is a propaganda technique used to attack a person, rather than an idea, by discrediting, defaming, demonizing, or dehumanizing them. Fox News does not only use character assassination against liberal politicians and organizations; it also uses character assassination against innocent people involved in tragedies that could be catalysts for progressive changes, like greater equality for racial minorities or gun control. For example, Fox News has made it a common practice to create heroes out of the racist white men who kill innocent black teenagers.

+ When Trayvon Martin was murdered by George Zimmerman, Fox News guest Doug Burns said, “I know everybody keeps sarcastically saying about the Skittles. You could probably kill somebody with Skittles. The thing is, yeah, you’re spinning a lot of hypotheticals. And you could break a bottle of iced tea, right, with the jagged edge, and you could kill somebody with it.” Geraldo Rivera insisted that Martin’s “hoodie is as much responsible for [his] death as George Zimmerman was.” After which he continued to paint a menacing picture of the unarmed teenager and defend Zimmerman’s decision to kill him.

+ After Eric Garner was killed by New York City police who used an illegal chokehold on him, Fox News went to great lengths to blame his murder on Garner himself. The coroner’s report stated that Garner died of “compression of neck (chokehold), compression of chest and prone positioning during physical restraint by police.” However, Fox News sought commentary from pundits who blamed Garner’s other health issues for his death, believed Garner had it coming because he was selling cigarettes illegally, or denied that he was even placed in a chokehold at all.

+ After unarmed black teenager Michael Brown was shot multiple times by Officer Darren Wilson, Fox News hosts repeatedly asserted that Brown was a “bad guy,” a narrative that included the perpetual presentation of false information.

+ When Freddie Gray was killed in the back of a police van in Baltimore, Fox News contributor Bo Dietel said, “I’m just hoping they did toxicology [on Gray]. Possibly he was on drugs.” When Geraldo Rivera arrived on the scene in Baltimore to cover the protests, he said residents seemed to be “looking for trouble.”


Scapegoating is a propaganda technique used to place blame on an innocent group or individual to move blame away from the group or individual responsible for the problem, or to make sweeping generalizations about a group of people based on the actions of a few.

+ On The View in 2010, Bill O’Reilly said the reason he opposed a mosque being built near Ground Zero was because: “Muslims killed us on 9-11.”

+ The idea for an international cultural center in Manhattan was derided by Bill Hemmer as “the first stop for a radical jihadist who comes to America who wants to go pray.”

+ On The O’Reilly Factor, Ann Coulter said if all Muslims would boycott airlines we could dispense with airport security altogether.”

+ Megyn Kelly: “Jesus was a white man, too.”

Appeal to Fear

“I have to pick on the ACLU because they’re the most dangerous organization in the United States of America right now. Theirs by far. There’s nobody even close to that. They’re, like, second next to Al Qaeda.” – Bill O’Reilly, June 2004

“Why has the Black Lives Matter movement not been classified yet as a hate group? I mean, how much more has to go in this direction before someone actually labels it as such?” – Elizabeth Hasselbeck, August 2015


Creating a climate of fear is essential to all propagandists, and Fox News is no exception. Fear is a primitive and often irrational emotion, so messages that appeal to fear bypass the brain’s logic center and land right in the hypothalamus, which controls a person’s fight-or-flight response. Like I mentioned above, Fox News’ out-group includes anyone who is not a straight white Christian, so it’s very easy for the network to exploit their viewers’ irrational fears of every minority group in America. The white victimization narrative is a cornerstone of Fox News’ (and Fox-adjacent talk radio hosts) programming. The idea they perpetuate is that the way of life treasured by hard-working, God-fearing, America-loving, family-first Conservatives is under constant threat by minority groups.

Media scholar/sociologist David L. Altheide’s book, Creating Fear: News and the Construction of Crisis, points out that “the poor, dispossessed, and most recently franchised segments of society are disproportionately associated with the largest fear application.”

The people who consume Fox News’ messages do so in a state of perpetual state of fear; reason is replaced by anxiety, and the ability to think logically is lost.

Minority-Baiting/Coded Language

Minority-baiting is a propaganda technique used to prey on fear that is based in otherness. Fox News accomplishes this by reaffirming the bigoted, ignorant beliefs their viewers have ingested throughout the course of their lives from TV, movies, books, advertising, political campaigns, and American foreign policy propaganda; then, they create a false narrative in which the stereotyped minority is threatening the American way of life.

In Ian Haney López’s masterwork on the language of race, Dog Whistle Politics: How Coded Racial Appeals Have Reinvented Racism and Wrecked the Middle Class, he describes coded language as words or phrases that “trigger racial anxiety and allow plausible deniability by crafting language that lets the speaker deny that he’s even thinking about race.” One of Fox News’ most successful and despicable propaganda tactics is perpetually suggesting that people who talk about race are the real racists, while methodically weaving coded racial messages into their programming. Here are just a few examples:

+ When Fox News talks about “State Rights,” they’re invoking the language used as a coded racial appeal during the Civil Rights Movement that gave states the right to ignore federally mandated racial integration.

+ The phrase “illegal alien” triggers fears about immigrants being criminals who want to undermine the American way of life.

+ Phrases like “Defender of marriage” or “defender of faith” are used to position advocates of LGBT equality as people determined to destroy marriage or destroy faith.

+ Words like “thug,” “ghetto,” and “hood” are used to other black people and their cultural expressions while drawing to mind violent images from pop culture.


Stereotyping is a propaganda technique in which pre-existing ideas about a racial, ethnic, or cultural group are exaggerated and used to make generalizations that usually perpetuate discrimination and inequality. Fox News stereotypes by using coded language, yes, but they also stereotype by presenting “dramatic anecdotes in place of scientific evidence, promoting isolated events as trends, [and] depicting categories of people as dangerous.”

+ When Fox News talks about “welfare” and “food stamps,” they do so with the unspoken suggestion that these programs are about lazy minorities taking wealth from hard-working white people. Same with “entitlement society.”

+ The phrase “black-on-black crime” suggests that black people are inherently criminal, and that all violent actions taken against them are justified because white people are defending themselves/their family against someone who is, or likely will be, a criminal.

+ Following O’Reilly’s The View appearance during which he said “Muslims killed us on 9-11,” Brian Kilmeade defended him on Fox & Friends by saying: “Not all Muslims are terrorists, but all terrorists are Muslims.”

Create Alternate Reality

“By the way, who ended slavery and Jim Crow? Christians. The Rev. Martin Luther King. Christians. Christianity is the reason we don’t have slavery in the world today.” – Tucker Carlson, February 2015



Misinformation is simply spreading false information that is intended to deceive. Fox News constantly, purposefully misinforms its viewers. I’m going to list a handful of examples below with an annotation about which of the aforementioned propaganda techniques the misinformation is used to play into. There are entire websites dedicated to correcting Fox News’ lies on a daily basis. Remember that Fox News viewers overwhelmingly accept these lies as irrefutable facts.

+ In March 2010, Fox & Friends co-anchor Gretchen Carlson said the Texas Board of Education is was considering new history textbooks that would “eliminate references to certain holidays, Founding Fathers, the Constitution! I mean, no surprise that Christmas, they want to get rid of that because they’ve been doing that for the last couple of years, but c’mon, the Constitution?” Untrue. (Isolate viewers: ad nauseam, cognitive dissonance.)

+ In January 2014, on Fox & Friends, Brian Kilmeade said Colorado welfare recipients can turn their benefits into cash at ATMS, which they will do to buy marijuana. Untrue. (Appeal to fear: minority-baiting, coded language, stereotyping.)

+ In April 2014 Todd Starnes said that liberals had figured out a Facebook algorithm and “all the people getting banned from Facebook are somehow conservatives.” Untrue. (Isolate viewers: false dichotomies, ad nauseam. Create an enemy: character assassination.)

+ In February The Five co-host Dana Perions said about climate change: “The temperature readings have been fabricated, and it’s all blowing up in their (scientists’) faces.” On the same panel, Kimberly Guilfoyle called climate change research “fraud science.” Obviously untrue. (Just pure misinformation, as are 72% of Fox News claims about climate change.)

+ In September 2014, Britt Hume said that President Obama was sending a much larger force to deal with Ebola in West African countries than with ISIS. Super untrue. (Appeal to fear: minority-baiting, coded language.)

+ And let’s not forget Birtherism. In 2013, 64 percent of Republicans still believed President Obama was not born in the United States. (Appeal to fear: minority-baiting, coded language, stereotyping.)


The propaganda technique of purposefully confusing people is different than misinforming. Instead of presenting outright lies as facts, confusion is implemented by presenting deliberately vague generalities so the audience can fill in the blank with the messages they’ve already received about people who have already been othered. It’s talking around an idea with willful ambiguousness for the purpose of obscuring facts.

+ Looking at the way Fox News and its viewers bumbled around in various states of bewilderment after the 2012 election is the perfect way to illustrate that point. In the build-up to election day, the math that lead multiple long-respected, nonpartisan polling organizations to forecast a win for President Obama was condemned by Fox News as “scientific gobbledygook,” “liberal media noise,” and “numbers that parrot the mainstream media.”


Rewrite History

Rewriting history is simply lying about events that have already happened. It’s a type of misinformation in which the propagandists’ current opinions are justified by presenting an inaccurate view of the past.

+ After the 2012 presidential election, Fox News blamed President Obama’s campaign for many of the public perceptions about Mitt Romney that led to his defeat. However, it was Republican candidates who crafted those messages during the primary campaign season. Fox told its viewers President Obama was responsible for Americans believing the narrative that Romney “was a vulture, that he was a vampire,” a “Vulture Capitalist.” In fact, it was Rick Perry who coined the phrase and Newt Gingrich who continued to promote it. Sheldon Adelson, the billionaire who ultimately became one of Romney’s chief financial supporters, is the one who financed Gingrich’s now-infamous “King of Bain” attack documentary

+ In an attempt to paint President Obama as soft on terrorism, Eric Bolling, co-host of the Fox News program The Five, said there were no terrorist attacks in America during President Bush’s time as president: “America was certainly safe between 2000 and 2008. I don’t remember any terrorist attacks on American soil during that period of time.” Not a single person on the panel pointed out that Bolling had either forgotten or was deliberately excluding 9/11, the most devastating terrorist attack in United States history. When Bolling was called out by basically every non-Fox new organization in the country, he said that he misspoke, but that the “radical liberal left” was “being petty” for expressing outrage over his lie.

+ In January 2013, Sean Hannity told Fox News viewers that there were 8.3 million fewer Americans working than when President Bush left office in 2008, which was completely untrue.

What kind of effects do we see when large numbers of people are consuming baseless propaganda under the impression that it’s news journalism? Well, a study conducted by Cambridge’s Journal of Politics found that all Americans — not just evangelical Christians or diehard Republicans — are susceptible to Fox News’ message. Democratic members of Congress became more sympathetic to Republican causes after being exposed to Fox News. Their hostility toward Mexican immigration increased, for example, as did their belief in inaccuracies about climate change and the Iraq war. Fox News deliberately misinforms its viewers about things like climate change to score political capital, and most scientists now believe the earth is on the brink of its sixth mass extinction. Fox News not only fosters a culture of terror and hate; it also purposefully contributes to the destruction of the literal planet.

Though Fox News will deny it, one of the reasons Donald Trump has been so successful in Republican Primary polls is that he’s explicitly saying what Fox News has been using coded messages to say for the last decade. Fox has convinced their viewership that brown people are inherently criminal, and black people are inherently lazy, and gay people are in opposition to God, and women don’t deserve the same rights as men or control over their own bodies. It’s not surprising that when Trump bluntly gives voice to these opinions, many Republicans — the majority of whom consume Fox News at least weekly — support him. He is doing nothing more than parroting the message of Fox News with more directness. When two white dudes attack a homeless Latino man and pee on him, citing Donald Trump as their inspiration, that is a direct effect of Fox News propaganda cycle.

My goal with this article isn’t to ridicule people who watch Fox News; my goal is to to make plain this deliberate, manipulative cycle Fox traps its viewers inside, so we can use our knowledge to begin to set our friends and family free.

Armed with these truths, maybe we won’t all feel so helpless during this election season.

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Heather Hogan

Heather Hogan is an Autostraddle senior editor who lives in New York City with her wife, Stacy, and their cackle of rescued pets. She's a member of the Television Critics Association, the Gay and Lesbian Entertainment Critics Association, and a Rotten Tomatoes Tomatometer critic. You can also find her on Twitter, and Instagram.

Heather has written 1530 articles for us.


      • I know this is old, but I hope you have figured it out by now. Where did you hear about the Koch brothers from? The media? It’s odd how you never go into anymore detail than that and we all know how the Putin thing went. Manufactured by YOU.
        When I defend my position, I can do it by myself with my own words using life experiences. Yes, I have core values, but instead of bending everything around me to fit my narrative, I think of as many perspectives as I can from every which direction. I play out the up and downside of it and through critical thinking skills I am able to come to a sound conclusion. And I say this in the most positive way I can because I care about more than just myself.

  1. This entire article is based on the typical format of all liberal based media outlets. You ignore what goes on in the world if it does not fit into your criteria of what people should believe by your standards of journalism, much like Rush Limbaugh who only tells half the story. The conclusions you came to would fit any news outlet out there. I see it as another way to control the masses so only the politically correct views are relevant and news worthy. Obviously, those who follow you are in lockstep
    With your views. This smearing tactic of Fox is just another way to nullify them.

    • Sometimes, the comments are as revealing as the article prompting them. Hopefully mine will prompt something more than “amazing” or “terrific work”, as Tom’s did for me. Where do I begin? 1. 90 seemingly identical comments, all in virtual agreement, most from women, and to my complete shock, news to most of you!! The ratio, volume and content of the comments (90 of you/1 of Tom) tells you “No, Fox viewers won’t read this”. “Yes, you too may be subject to bias”, and “Yes, I’D BETTER START PAYING ATTETION.” It scares the **** out of me that so many who commented were ignorant about exactly what I (a gay man) and so many women experience in their relationships. The techniques Fox is using on its audience, are THE EXACT SAME psychological tools NARCISSISTS use to control, manipulate their partners. Ive watched in amazement, as an entire country and its media chase their tails trying to “understand” Trump, as if it’s truly a mystery!!! It truly concerns me that an entire country is so ignorant about something so common and identifiable. Narcissists do and say exactly the same things for exactly the same reasons, everytime, automatically. I don’t know which is more terrifying? Having an “Overt Narcissist” in the White House? Or having an entire country that hasn’t recognized it?
      It took me 12 years to finally identify what was behind all the bizarre behaviors of my narcissistic partner, and longer to understand. My hope is that you do what I did. First educate yourself, then Decide for yourself….

  2. I lost my father to Faux News 10 years ago. Since then, several of my friends and family have similarly passed on. As your article so clearly points out, the people who succumb to this illness are those who have decided to stop thinking for themselves and instead have some other entity process information and tell them what to think.Your article is brilliant, Heather, and so are you. Unfortunately, it is well-researched, cogent, and logical, and as such it flies in the face of the pre-masticated falsehoods that Fox is mama-birding down her little nestlings’ throats. To that end, it will not penetrate the very minds it needs to save. Little white baby jesus help us all.

  3. I came upon this article after a Google search concerning “propaganda at fox news”. I’ve long since suspected fox of manipulating the news cycle to fit their narrative, but this is by far the best piece I’ve ever read on the subject. It brings to mind other examples I’ve encountered concerning satellite media organizations.
    I live in the metro Atlanta area, and when radio was king, the classic rock shock jocks repeatedly slammed the mainstream media, directing their audience towards fox news. The seeds of deception were planted years earlier with Neal Bortz and his “Church of the Painful Truth”, of which I was a loyal listener. I began to wake up from the fog when the Bush tax cuts were still leading to layoffs and I read of his plans to eliminate overtime pay. But as I turned to the left, the propaganda became more obvious. Thank God for John Stewart. And thanks for a wonderful article.

  4. This most timely that I found this today. Written last year but incredibly perfect right now.

    What this article doesn’t address is how then, does one with conservative values, congregate and share and love their true values? There is nothing wrong with conservative values and viewpoints. Conservatism in and of itself is a valid and healthy counter to liberalism. There IS a balance point. What is tragic is how the Republican Party has hijacked and stolen religion. The basic values are of the billionaire class. Most could care less about topics like abortion and such, but those in the billionaire elite/corporate capitalistic machine is so far outnumbered they had to reel in a huge segment in order to stay in power. Enter religion. That’s how so many republicans vote against their own interests because they’ve been convinced they are party of the “hard working American” who loves their country and has traditional god-loving/fearing (irony for a different conversation) values. Let me be clear.. loving god is beautiful. Loving your country is beautiful. Feeling proud of your country isn’t bad. UNLESS you’ve been warped into wrapping all these other twisted ideologies into it making them inextricable.

    There needs to be a complete redoing of the Republican Party.. either that or a brand new Conservative party that is based in honest conservative values that doesn’t marginalize and propagate falsities that damage our country.

  5. I’m not really sure when in history conservatism has been a healthy counter to anything, but all right. I guess where would we be without a bunch of old white men trying to tell everyone else we’re progressing too fast and everyone else doesn’t deserve equality, am I right? :P

  6. I’m in the weird position of having to watch my father become more and more politicized by Fox News all the way over here in Australia! He is not American, but he clings to what Sean Hannity and co. say like it is his country. It’s gotten so bad we can’t be in the same room with Fox News on because it’s blatantly clear to me the lies and propaganda they’re peddling and we just end up having awful arguments. I’ve gotten to the point where I’m so disgusted with what he’s saying/parroting, I think I could never speak to him again. And the worse part is, because he is watching from Australia, he doesn’t even have media or see other news outlets calling Fox News out on its shit. It’s like Fox News exists in a vacuum and he can’t even consider how strange it is to be an American nationalist as an Australian! Believe me, Australia has it’s own xenophobic, racist shit going on, but America’s right-wing politics is a totally different shade than Australia’s right-wing politics (at the moment anyway). So yeah, I relate to everything you say in this article down to my soul.
    Fuck Fox News and everything they represent

    • Stay strong when your dad gets really old there’s a tipping point I got my dad back when he was diagnosed with Alzheimer’s hes sees clearer now that fox stole his life!!!!! Love him point out what fox attacks that effects him for my dad it was pre-existing conditions fox use the rail against that good luck.

    • Thank Rupert Murdoch partial owner of fox now along with an Arabian, ironically, Murdoch, originally from Australia but run out of there then run out of England over his unethical phone hacking tabloid type of scandal.

    • Thank you for what you must be brainwashed. If 6iyr thanking the asshole that began this thread. My father is also a fix zombie. I do not think what turkey do is free speech. And they are causing great harm to families. I heard that Fox 8s banned in Australia. If true hooray. The people that are on the fucking station are not journusts. The information they use come from the conservative think tanks, Heritage Foundation etc. Just as the Mercer’s paying for Peter Schweitzer to write books 2uth lies in them. And the documents they can’t come up 2ith about Biden. No Republicans are fucking america up we need a new 9arty and screw them. If one of the cared about the people I would gonibyo shock. Original person of the universe thread must be Russian Troops. You lack critical ability to think. Fuck fix station that is not news its just stories by fucked like david horowitz. That man is the devil’s advocate. Americans have dumbed down and this is proof. I only have disgust for you. You think mine you drive. God help us. Wizards first rule uscery true. Such idiocrusy. So go away from me because I can’t stand the damage you do by being so stupid. No respect for anyone that watches fox. Sheep asses.

  7. Another Liberal agenda, destroy Fox news so the Liberal stations can fill you full of Lies and half truths. . But the Election is over and we won so check with your local Liberal news station for you nearest crying quiet room complete with fresh towels.

    • Fox ‘News’ truthful rating tells us they are LYING 73% of the time. You are being brainwashed and I’m guessing addicted to the hatred they spread. I’ll bet you can’t go one week without hate media to get your hate fix. TRY IT. Try not listening to any of that crap and consuming regular mainstream media for a month and then check back and see if all your opinions are really your own or have been spoon fed to you by liars and propagandists. Try asking yourself, ‘why are they lying?’. I think you’ll find the reasons have nothing to do with your well being. BTW Hillary won the popular vote by 2.86 MILLION VOTES, so your fuhrer does NOT have a mandate.

    • Luke, first – I’m glad to see your, and any others comments from the “right” perspective given the overwhelming number from readers leaning “left”. If I was advocating for the left, I’d say your comment was proof in point, the article was correct, and you comment only proved it. Advocating for the right? I think your comment pretty much sums it up. I don’t advocate for either. I do advocate for seeking truth. The psychological methods that were discussed are not left or right, and are extremely valid. They’re also powerful tools regardless of who uses them. The author also failed to mention that these exact same psychological tools are the hallmarks of narcissism. I’ve been truly amazed, and concerned, given how many women (and men including me) have idividually been the victim of narcissistic abuse, so few understand so little about the ENTIRE disorder. Please, educate yourself. As for you Luke, watch whatever you like. I personally watch all the networks, especially the ones I often disagree with, dong my best to never let “feelings” determine what I believe. The Internet has a ton of reasonable voices, and organization dedicated to fact checking – and some do it with little to no bias. I think the bottom line needs to apply to ALL of us wanting to preserve our ability to think, and decide for ourselves. No one should believe without question, any one media source, to the exclusion of all others, and especially to the exclusion of your own ability to think, reason and remain curious.

      • The biggest problem isn’t that they’re brainwashed but rather that they’re stupid and stubborn. Look at Luke’s grammar and punctuation for God’s sake. It it wasn’t for spell check he’d probably have spelled several words wrong as well. To have the masses stupid and stubborn benefits the leadership of the far right. I’m really starting to wonder if they’re covertly doing something to make people dumber.

  8. My sister has been brainwashed by Fox News to the point where if CNN is on a TV screen at a restaurant she asks the waiter to have the channel changed. Even if she is several feet from the TV and the sound is off, she is unable to ignore it and the mere sight of a news channel that doesn’t support the Fox News agenda gets her aggravated.

    • Good for you, Ed! We (me and actually made some FoxOff cards for that very purpose!! (They’re at And you should check out the documentary, THE BRAINWASHING OF MY DAD which is about all this! We talk about the rise and power of right-wing media. See, this happened to my dad and some of my friends so I made this doc. When I started making it, I found it was a phenomenon. People came out of the woodwork to tell me they had a loved one this happened to. Faux News and right-wing media is a toxic poison dividing our nation.

      • Hi Jen, I did watch the documentary and thought it was great. Thank you ! I found it disgusting that Rupert Murdoch could actually think there is nothing wrong with him pushing an agenda on what is supposed to be a News channel. Unfortunately unless it is aired on, and promoted by Fox News my sister would never even consider watching it. (scientific studies are illegitimate unless Fox News supports the results or the results support Fox News)
        Judging by this past election it only seems to be getting worse. Facts no longer matter. To these people, you are disgusting and considered an evil enemy for simply having a different opinion than them.

        • Unfortunately Ed, you may be right although me and a few others are working hard to stigmatize Fox and other far right media. It’s been so destructive.
          Ed, Thanks for watching my movie!

  9. Great work. Now how do we ‘win’ these people back? Most are so brainwashed they would rather die in a firefight than admit the truth and come back over to the light. Something really needs to be done to combat this or things are going to get even worse.

    • Why didn’t the author source the statistical research? Other than that, this is all conjecture and opinion.Liberal studies, or studies that slant toward the bias of an author, are also biased. Sources such as the Cambridge study of Politics cause me pause – Cambridge Mass is one of the most liberal cities in the Country, which leads me to think this wasn’t done without slant.
      If you want to complain about bias or misinformation, give down the middle sources as well as bipartisan context. Also, who do those Fox viewers go to? Notice she didn’t suggest anyone, because she can’t – liberal sources are equally as bad. Those who live in glass houses shouldn’t cast stones.

  10. How about another program exposing the lies of Fox News daily? Showing the deceitful technics used to mislead the audience on every topic they touch? I think this would be entertaining and a huge hit.

    • The problem with Fox News is some of their techniques are so subliminal I’m not sure many people would get it. Professional news people are the ones to ask. They can see what Fox News does. Some of it is complicated. It’s not just bending the narrative to make Trump look good.

  11. They brainwash their viewers the same way other media sources do: through selective coverage, slanted perspectives, careful wording and negative association, misleading edits, and general presentation only of material that reinforces their preconceived viewpoints or agenda. Neither the left or right has a monopoly on this, and it is all a disgusting disservice to the public at large. It has to be said that the general public’s complacency, gullibility and lack of critical thinking skills made all this possible, but still their trust has been betrayed. This is what technocracy is all about. Big Brother is here, and he is dishonest and ugly as f#$k.

  12. As timely and relevant today as when it was written – even more so. The typical overadvantantaged-yet-somehow-aggrieved Faux viewer is a pile of selfishness coated in a thin veneer of contempt for anyone who has the attention sift through dry, boring facts to get to the truth.
    They see the world as a horrible place that needs leaders willing to exploit the underclass and maintain social order with fear.
    All one needs to do to disarm one of these delicate people is give them facts with no fancy graphics, no dramatic music, no bimbo talking heads, no upskirt camera angles, no frothing opinions, by a Reuters news feed and clips that are as unvarnished as possible.
    Faux news is deliberately edited and presented to appeal to the emotions and not the rational mind.

  13. Mike, I am convinced the news media has become an extension of the Democrat party and for all its flaws as you see it, it is an alternative to the half truths and information selective reporting of the likes of CNN etc.

    • I know your comment is old, but you’re exactly right in what you just said. Since Civil Rights, Democrats have been still up to their usually dirty tricks.
      Look at how many Liberal news media is out there. Look at movies, tv shows, 99% of Hollywood. Their brainwashing has been going on for decades.
      Perfect example. The Black community. Republicans fought Democrats for hundreds of years to get rid of Slavery. Democrats went to war over this. Lyndon B Johnson said the Civil Rights bill was called the Ni**er Bill. Then he said, I’ll have them ni**ers voting Democrat for the next 200 years. Low and behold since then, what percentage of the black community has voted Democrat?
      Now, just from hearing leftists talk you would think they treat black people like Gold. How many people actually follow up on stories where Democrats promise to clean up the schools? To give black people a better choice in life?
      Too many take Democrats and the media at their word, but on the back end I can say they don’t help the black community. In fact, it’s quite opposite and it’s why we have open borders now. They’re starting to get it and Democrats need support. Trump blew away Biden in the election. I can spell that out too for anyone questioning me. I can show you the up and downside of myriad perspectives, use my own unique experiences, critical thinking skills, etc. I don’t have the definitive proof in front of me, but through Actions and history I can paint you a pretty good picture.

  14. This entire article needs to be updated. It’s 2022. Everything seems very accurate. It needs to be put where people can see it, however, many will just call it “fake news”. The world is even more scary today, enter misinformation from Russia.

  15. You are misleading.
    We know as of 2022 more democrats watch FOX than CNN MSNBC combined.
    I don’t have time to rebutt just about every example you provide of misinformation.
    As always the far left pleads a case based on deliberate ignorance.
    If you ever want to chat I’m here.
    You won’t. Your all chicken.

    • A strawman is a fictional, distorted version of your opponent’s argument that’s easier to attack. By nature of actually existing, Fox News by definition cannot be a strawman. Their reporting against their political opponents however does consist largely of strawman arguments.

  16. Fox News is being exposed as Russian Propaganda. They have destroyed so many families with their hateful rhetoric. Biden is right. Rupert Murdoch is the enemy of truth. Funny that his ex-wife actually dated Putin. How did that go for you Rupert? Are you in bed with Moscow in ways we will never know? Sour grapes will dissuade the fox.

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