I recently discovered Clutch Magazine and fell in love in a serious way.
Beginning with “About Us”: “With a site that has been accumulating a steady increase of viewers each quarter since its inception, Clutch has proven that there is a market for Black women that hasn’t been filled before.” Furthermore, they aim to employ a “friend voice”, create “smart, fresh and current” content, show that “smart is sexy” and make want you talk about issues relating to media visibility, cultural appropriation, political & social issues and sex & relationships. Even when confronting tough topics like racism & sexism, the site feels FUN and focuses squarely on how to create positive change when mainstream culture undervalues your market power. Not since Sassy have I read a mission statement or seen a site that reminded me so much of our own! Obviously, Autostraddle gets all of those things for our respective target market (which includes, I hope, a healthy overlap between the two).
The content is ace, the design is sweet, and their features run the gamut of topics and proclivities, like VH1’s New Black Female Image, Who’s Booty? — The Marketing of the Black Woman’s Bottom, Black Women & Eating Disorders: A Wake Up Call, Towards An International Black Identity.