Emily’s Team Pick: The Most Terrible/AWESOME Music Video Ever

OMG GUYS! There are so many things I want to say about this video, and yet… words escape me. The intro! the motherf*cking outro! The dance moves! The clothes! And so much more! I can’t handle it.

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Emily Choo started as an intern with Autostraddle when she was 18 years old. She's now 10 years older and lives in Toronto with her partner and cat. The defining moment of her career was when Riese said this about her: " I think Emily Choo is a very bright, 'poetically inclined' girl who pays attention to everything and knows almost everything (the point of stuff, how to read, how beautiful things feel, how scary things feel, etc.) but doesn't believe/accept/realize yet that she knows almost everything." She still doesn't believe she knows anything, so, thank you, Riese, for that.

Emily has written 100 articles for us.


  1. I was only 7 when this video came out, but my big brother and cousin watched it all the time so it’s like an old friend. I’m glad someone else appreciates the ridiculousness of it.

  2. Video – gold. I’m now on an s club 7 youtube video carousel and i cannnnt geeettttt offffffff

  3. That was incredible. I didn’t think anything could be more awesome than Claude Francois’s music videos, but CLEARLY I didn’t think about S Club 7 trying to act hardcore in a timewarp. WHOA. Thank you, Emily.

    My 2nd favorite part of this Team Pick is the Miley Cyrus avatar that is now watching S Club 7 videos and considering switching over to Spice Girls. Haa yay.

  4. “Hey KOOKS, this ain’t no fancy dress party!”

    “to sum it up, daddy-o, we’re gonna kick your butt so something about buttkicking ville.”
    “Oh yeah?”

  5. Arrrggh, this brings back haunting memories of when S Club 7 had their own show on kids TV and this was the theme tune.

    Almost as painful as when I was at uni and the DJ at the worst nightclub in Europe (officially! It was originally second but the very worst burnt down) thought it was revolutionary to mix S Club’s Don’t Stop Movin with Billie Jean, and seemed to do so 18 times a night.

    So many S Club nightmares…

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