Mediaite put together a nice little gallery of redesigned logos from the last 10 years. AOL & their hired design firm was obviously on LSD when they did their logo redesign… which I had no idea happened!
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Cofounder and Design Director of Autostraddle. Professional web/graphic designer. Whiskey enthusiast. Drumming hobbyist. A past speaker at the 2010 BlogHer Conference ("Good Blog Design: The Role of Layout in an Online Medium"), 2013 Salon LGBTQ Conference ("Innovative Best Practices for Brand-Blogger Campaigns") and featured in the Los Angeles Edition of Refinery29's 30 Under 30 in 2013. Co-owns and manages Tully's Training, a dog training company in Los Angeles.
Alex has written 100 articles for us.
WHOAH AOL. I didn’t notice that either, but maybe that’s because no one actually uses aol anymore? I like it… but it dosen’t fit the aol aesthetic at all.
I like how with everything lined up you can see the trend of bold,boxy, and authoritative capital letters, to more playful curvy miniscule. Except for NYC, it’s just doing it’s own thing…
that was fun! thanks! i think i prefer the old ups logo. most of them seem like a big step up though! i love logoporn…also wtf aol
I definitely think the new “New York” one is a downgrade. The old one is a classic!
HAHAHA AOL. WTF
I agree! The former UPS logo is a CLASSIC. Designed by design legend Paul Rand! *sigh*
new baskin robbins logo. do not like.