16 Vintage “Gay” Advertisements That Are Funny Now That “Gay” Means “GAY”

“Gay” is a great word. Here’s why: it rhymes with everything. Also, it’s brief. Therefore it should be no surprise that even before it meant “inverted sinner pervert homosexual” and still meant “happy.” What happened next was that gayness and happiness split up, but they’ve been getting back together ever since and are going strong. Look at our ancestors in gayness!

16 Vintage “Gay” Ads That Weren’t Actually About Gay People But Should Be Now



which makes 4th of july a gay holiday



the captain is actually waving goodbye to these girls who he hasn’t got a chance with anymore



before R Family, there were these guys



as we know it from watching ‘the real l word’!



we go way back with beer



if you know what haviland & riese vlog this line is from, you win a pony



this teapot inspired the romi klinger hit track, “gay in LA”



it’s a white tank top



there are a lot of ways to look at this situation, i haven’t picked just one yet



not as sweet as lesbian sex, but sweet



but lately we’ve been really into these color-coded bandana things?



it’s every straight girl’s favorite fantasy





this paint roller is detachable, p.s.



every little girl’s dream, every parent’s nightmare



but what does it mean?

Riese is the 38-year-old Co-Founder and CEO of Autostraddle.com as well as an award-winning writer, blogger, fictionist, copywriter, video-maker, low-key Jewish power lesbian and aspiring cyber-performance artist who grew up in Michigan, lost her mind in New York and then headed West. Her work has appeared in nine books including "The Bigger the Better The Tighter The Sweater: 21 Funny Women on Beauty, Body Image & Other Hazards Of Being Female," magazines including Marie Claire and Curve, and all over the web including Nylon, Queerty, Nerve, Bitch, Emily Books and Jezebel. She had a very popular personal blog once upon a time, and then she recapped The L Word, and then she had the idea to make this place, and now here we all are! In 2016, she was nominated for a GLAAD Award for Outstanding Digital Journalism. Follow her on twitter and instagram.

Riese has written 2842 articles for us.


  1. Now I know why Salt Lake City was voted gayest city…Jello! We love our Jello! If only all those Mormons knew that Jello salads at church events makes you gay, going to church would be A LOT more fun!

  2. I am going to put on my Kotex and Modess pads, take some Midol, make sure I have on my Gaytees footwear and gay Jester Wools, put some GoGay hairspray on my hair and Gay Diversion perfume on myself while my Gay-LA singing kettle heats up water for my Ovaltine. Then I will go on an American Export Lines gay cruise and drink lots of Cook’s Imperial Champagne and Pabst Blue Ribbon while eating Jello, and Murray Regent and Spangles candies. When I get home I will repaint with all 168 stylist colors of “Clitone” paint!

  3. I dunno about anyone else here, but the idea of ensconcing animal crackers in Jello is really freaking me out. Like just…no, that is not okay.
    That will just ruin your animal crackers AND your Jello, and then where will you be?

  4. Pingback: Autostraddle — 16 Vintage “Gay” Advertisements That Are Funny Now That “Gay” Means “GAY” « those happy accidents

  5. I need to have these adverts in frames on my wall in my house. Now.

    Someone needs to start making reproductions to sell to me on etsy. Or tell me where i can get them please.

    Oh, the gay cruise! And the very gay assortment! Those will never stop being amusing.

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