Hello and welcome to your annual report chock-full of numbers and images that represent those numbers! Since 2016 we’ve been providing this information to our beloved A+ members. We did it in 2017 and then I did it in 2018 then I did it in 2019 and then I did it in 2020. Now, it’s 2021, a year that will probably be pretty bad, but we’ll get through it together!
We’d like to politely request that you do not share any of these graphics outside of A+ and instead enjoy them only here on this page right now with us as a family! Okay? Great perfect!
Most Popular Content of 2020
Who Wrote What
For the second year in a row I have been thoroughly out-performed by Heather Hogan, which I believe remains the face of things to come. Speaking of the faces of things to come, however, this list brought me a parcel of joy and here’s why!
I started making these lists in 2016, so our first time was 2015, and this year’s our first since 2016 where the top 4 was not white as snow! 53% of 2020’s most prolific authors are QPOC, compared to 37% in the prior two years and between 25% – 30% in the years prior to that year.
Money Money Money
Income & Expenses
Believe it or not 2020 was not our best year financially. We were truly on a roll in 2019 and full of hope for the future — we were building great relationships with advertising partners and poised to have a stellar 2020. Then you know, everything that happened; happened. Thank the lord that despite it all, y’all came through for TWO big-ass fundraisers.
I have also been called upon to ensure that we’re clear what this graph represents vs. the graph you may have seen on our “Join A+” page. Here I’m counting all the money that landed in our bank account in 2020 because that’s what I’ve always done with the annual report. This is what we report to the IRS, this is what our Profit and Loss reports indicate, etc.
The Join A+ page has a lower % attributed to advertising, and that’s because that graph represents only income we earned in 2020, which means it’s only including ads purchased from us in 2020, which is a better representation of where we currently stand when it comes to ad income than the number below, which is for ad money we were paid in 2020. 70% of the advertising revenue we got in 2020 was from ad campaigns we ran in 2019.
By the way we are very good at advertising and if you are an advertiser you should advertise with us!
This year’s merchandise HIT was our Queer Word Magnets!
Let’s do a nice long slow clap for our A+ Director Nicole!! Look at these incredible growth numbers! From 2018 to 2019, we got 36% more Cobalts, 25% more Bronzers, less than one percent more Silvers and 14% more Golds. As you can see below, our growth this year was way better than that! Nicole’s leadership has enabled us to maintain a consistent content schedule — a schedule we’re also only able to meet because of our incredible staff and team contributing to roundtables, The Insider, advice boxes and more. Kamala and Sarah debuted the very popular S L I C K erotica series in 2020 and we’re stoked to have some of our writers filling in K’s shoes on that project for the next few months.
A perhaps little-known fact is that the person who was stocking, hand-addressing, packing and shipping out your A+ perks since 2016 has been me (Riese) UNTIL THIS YEAR. Now it’s Nicole, bless us everyone especially Nicole.