The Viva Las Vegas ad campaign from R&R Partners in Las Vegas has some new promotional images for you. You might notice that the tagline is “Everyone’s welcome, even straight people.” You might also notice that the gay and lesbian scene in Vegas is surprisingly good looking and the edges of their pools are invisible.
Honestly, I think they’re funny. Because as gay travellers, we’re so accustomed to being the minority, this campaign pokes fun at the idea that Las Vegas was specifically designed for just us, where we can enjoy being the majority. Where this campaign fails is the photoshop. I mean, really.
Yes, yes, I know you’re going to say it doesn’t represent the entire queer woman spectrum, and you know what? It doesn’t have to. It’s advertising. They’re selling a dream, not reality. Doesn’t that perfectly fit the notion of Las Vegas, too? In my imagination, I am in Vegas winning mad monies and having pretty ladies blow on my dice at a craps table and riding limos down the strip, and in reality, I’m probably hanging at the penny slots or lying in bed watching PBS at 8pm after getting sick from eating In-N-Out (true story from my last Vegas experience, but I still love the place). Vegas and especially the Viva Las Vegas campaign has always made fun of itself and been over the top (“What happens in Vegas stays in Vegas” was from an advert, after all), and these ads fit into that proven method perfectly.
I really do wish they’d added in some identities other than femme, though. I’d be much more likely to book a flight right now if there were more Alternative Lifestyle Haircuts up in there.
Check out a few more images from the campaign including some with attractive shirtless men over at Buzzfeed.