Five Stars for Amazon Reviewers: Real People Hilariously Take “Bic For Her” to Task

Ali’s Team Pick:

What a funny looking tampon. via Amazon UK

Oh my God you guys, now that Bic makes pens I can use, I can finally write! Which means I can tell you all about the hilarious crowd-sourced comedy happening on Amazon UK. Real people displayed some of the best feminist humor I’ve seen, thus winning the internet for the entire year of 2012. The reviews of Bic for Her pens capture the shock and awe of all the women who have never used a pen before now, the women who are using them as vibrators and tampons because that is the only reason why the name would make even a modicum of sense, and the wonder of men as they transform into delicate little daisies just by touching these cutesy purple pens. I almost couldn’t finish writing you all about it because I couldn’t stop reading these amazing reviews. Apart from them being funnier than all of mainstream sitcoms ever in the world, they also give me faith that humans can spot gendered bullshit in marketing. In a world where people are constantly mansplaining technology, plumbing, photography and writing to us like we don’t already know, it’s nice to see that there are people out there who understand the tropes and stereotypes levied against women well enough to write some funnies without even being asked to. Here are just a few screenshots (and here are a few more), but the treasure is endless. Head on over and watch the side-splitting hilarity parade march all over this crappy gendered marketing.

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A.E. Osworth

A.E. Osworth is part-time Faculty at The New School, where they teach undergraduates the art of digital storytelling. Their novel, We Are Watching Eliza Bright, about a game developer dealing with harassment (and narrated collectively by a fictional subreddit), is forthcoming from Grand Central Publishing (April 2021) and is available for pre-order now. They have an eight-year freelancing career and you can find their work on Autostraddle (where they used to be the Geekery Editor), Guernica, Quartz, Electric Lit, Paper Darts, Mashable, and drDoctor, among others.

A.E. has written 543 articles for us.


  1. As a petite female your article leaves me thinking this must have been written by an amazon who sees no difference between her hands and a man’s.

    Like seriously, if my hands were the same as a man’s I could see a reason to make fun of these pens. They are not however. I also don’t wear men’s shoes, shave with men’s razors or use men’s moisturizer – why? BECAUSE I DON’T HAVE A PENIS AND NONE OF THESE PRODUCTS FIT MY NEEDS.

    So a tiny pen with a cushy grip designed especially for my tiny hands? I’ll take it.

    I think you’re just pissed there are flowers on it and it’s almost pink.

  2. I just want to know who came up with and/or approved this marketing fail so that I can write “IDIOT” on their faces with my giant-ass sharpie.
    maybe they were actually trying to label their ladies’ razors and mispackaged? there’s still hope for humanity, right?

  3. Correct me if i’m wrong but isnt there special “lady Panadol (Tylenol)” too, and from what I can tell, it’s just the same as the man version, as regards ingredients per pill? Perhaps the pills themselves are smaller, so that they fit better in our delicate feminine hands, or maybe they have a slight pink tinge, so we feel more comfortable whilst consuming them in public…i’m not sure!

  4. loved this one

    “I was only twelve and it was a cold spring morning when I cam upon those bear cubs. I can still remember the damp smell of leaf mold as my face was pressed into the earth under the weight of a momma grizzly. I escaped the attack with my life, but lost both hands, although I suppose I must count myself lucky to be the recipient of the first fully functioning hand transplant.

    It was difficult at first, especially since the only hands that were a genetic match were the giant hands of a recently decent New York construction worker named Victor. On my slender girlish arms they looked like paws–truly I thought the irony would be too much to bea…..handle.

    Against the odds I persevered only to be stopped in my tracks by these….pens….and hands that will not clasp their delicate shape.

    It makes me question the very nature of who I am.

    Can I fully be a woman with hands such as these?

    Or am I the freak of nature that nature never intended?

    Would it have been better that my life be snuffed out that chill March day when dew and blood did soak the earth?

    I can only answer, “yes,” and pray that someone come and take these pens from me for I have no hands to hold them.”

  5. My favourite of the Amazon comments:

    “Interestingly enough, this is what I get if searching for “Bic for him”.
    Stylish Refillable Lighter
    Because we manly men don’t really need ink. We write with blood and fire.”

    Blood and fire: my two favourite things.

  6. “plees brng outa womeans keybrd i kanot coap withis 1 itis to compleakatd fr mi littul hanz an plys hovac witmy fronch manikewr thnkq thnkq thnkq”

    Well at least now I know why I autocorrect-fail so much.

  7. My company does this. (Note: My company is not BIC.) We actually have a range that’s “made for women” (and even uses the moniker “___ for Her”) but is actually just pink and sometimes smaller.

    I… kind of want to anonymously forward this to certain people.

  8. I saw a box of pink colored earplugs for women at Target the other day that cost $0.80 more and protected ears 1 point less than their “manly” counterpart. I almost started yelling in the store. But that would have defeated the purpose of buying earplugs to protect my ears from the urban noise made by men in their noisy cars whilst getting my beauty sleep.

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