I don’t know about ya’ll, but the corporate Pride marketing push feels especially bad this year. Please don’t try to entice me into yet another “love is love” t-shirt right now. We don’t need more love; we need an investment in our collective liberation! That said, I hate Capitalism and love shopping, so if you’re also tempted to do some Pride retail therapy, but exhausted with the options popping up in your sponsored ads, I’ve got some fresh shops for you! Shop these Pride collections supporting BIPOC people and organizations, making ethical and fabulous creations for you, and not putting any money into the pockets of white-cishet-corporate-moguls-who-sign-off-on-caring-about-LGBTQ-people-once-a-year.
Radically inclusive, trans- and queer-owned Automic Gold makes statement pieces that you can adorn yourself with during June or any other month. They make gold jewelry for all genders and styles and they’re the only fine jewelry company in the world that carries inclusive plus sizing in all their pieces. They do custom work and wedding rings, too!
Two-spirit artist, Demian Dineyazhi’s shop is full of tees, stickers, hats, zines, mugs and more with messages of pride, survival, sovereignty, and revolution.
Awe Inspired x Marsha P Johnson Institute x Indya Moore have partnered to release the Marsha P Johnson Goddess Necklace, just in time for Pride. It’s a beautiful fine jewelry piece and I absolutey have to post the video starring Indya More because it’s truly sumptuous. Knowing this video exists, I simply cannot reduce this gorgeousness to a still image. 100% of the proceeds from the Marsha P Johnson Goddess Necklace will be donated to the Marsha P. Johnson Institute to support their vital work defending and protecting the lives of Black trans people.
Annie is a queer, disabled content creator and activist focused on accessiblity, media representatioon, mental health, and body image. Check out Annie’s shop if you believe Pride should be accessible to everyone.
Canadian creator, Joe Tong makes handmade items like these cute pride stickers! Free shipping to the US is now available.
For every pair of socks purchased from their Pride Collection, Bombas will donate a pair to an organization helping those affected by homelessness in the LGBTQ community. Beneficiaries include The Casa Ruby, a Washington DC-based multicultural organization run and led by trans women of color; the Transgender Resource Center of New Mexico; and Mozaic in Columbus, Ohio, which offers community resources to transgender, gender non-conforming, and non-binary BIPOC people.
Suay Sew Shop is a queer-owned home decor company that creates products from post-consumer waste and deadstock fabric. For Pride month, they’re donating 10% of all pillow sales to support the Seeding Sovereignty Ancestral Acres Farm and Garden, which helps address food scarcity issues and boosts community farm and garden initiatives for Black and Indigenous LGBTQ folks.
Sueitko Zamorano-Chavez creates written and visual works that speak to and bring visibility to the QTBIPOC community. Check out the 2spiritQueer pride collection painted jeans!
Black Queer Magic NY offers handmade jewelry and workshop facilitation by VBM, LMSW (she/they) to aid in the adornment and reclamation of Black LGBTQ bodies. Check out their gorgeous Black Seer collection!
Is this “merch”? Is it wearable? I’m going to argue, “Yes!” Mello is doing a fun Pride promotion for the month of June where their Mello Bottoms 75mg CBD suppositories come with free Pride-inspired stickers. And they are donating 100% of proceeds during June to For The Gworls, a Black, trans-led collective that raises money to help Black transgender people pay for their rent, gender-affirming surgeries, smaller co-pays for medicines/doctor’s visits, and travel assistance. The suppositories can be used for sexy times and are also recommended for menstrual cramps, IBS, and for general chill vibes.
Queer-owned, women-owned, Black-owned business, Stuzo Clothing, creates gender-free clothing “designed to invoke thought and emotion” and “inspired by love, people and life. Hats, tops, bottoms, harnesses, candles, they’ve got it all!
Happy Pride shopping to you (and not to corporations)!