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Muppets Further Complicate My Love/Hate Relationship with American Apparel

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dov-muppetsI LOVE ELMO THOUGH: In celebration of Sesame Street's 40th Anniversary Dov Charney the Perv and his nevertheless totally socially responsible clothing company American Apparel will soon be peddling Sesame-Street related t-shirts! On the one hand, this is brill, I want ten, American Apparel is just the place to parlay Big Bird (who I genuinely love) out of Hot Topic kiddie-cute kitsch (or CTW official pledge-drive merch) into Hipster-ville. On the other hand, it's gross that Our

please do click to enlarge

please do click to enlarge

Dear Dov Charney, he who has amassed many sexual harassment lawsuits, fired employees who weren't hot enough and consistently peddles his wears via sexually exploitative ads that often explicitly resemble child pornography and objectify females, is now associating himself with the purest most special thing in the whole world, which is the land of Jim Henson & his muppets.

This has always been a big debate for me. See; I love the feel of an AA hoodie, a pair of AA boyshorts, the soft caress of an American Apparel Jersey V-Neck. I estimate I own about 50 American Apparel shirts, not counting underwear or socks. (Sidenote; I didn't actually pay for 85% of these items, but that's another unseemly story for another day) Oh and? I realize that ads are always sexy, and women are often objectified. I appreciate that lately AA has started objectifying men as well; it feels somehow FAIR.

But objectifying women isn't about the outfit or the setting, it's about the subconscious messages sent by provocative poses which suggest submission, passive availability, vulnerability and evokes child porn:

I mean ... do you see what I see?

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What do you think? Does anyone else feel ethically conflicted about Charney's empire as you shamelessly wear his clothing? I guess I just hope the advertising for the Jim Henson line is a little bit more tasteful, otherwise Autostraddle has its own in-house muppet who will fully regulate on Dov Charney's little ass.

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This is all of course a segue into Autostraddle's FALL STYLE POST!!! Seriously, we spent a lot of time figuring out how to tell you what to wear.

#SWINEFLU: Forget the nation's number one party school, The Universities & Colleges Caucus has released a new ranking about, you guessed it, #swineflu! Check out the Best U.S. Colleges and Universities for Contracting Swine Flu. (@true/slant)

ALL THE GERMAN LADIES: Unlike Glamour's self-congratulatory "plus-sized" nonsense, Germany's highest-circulation women's magazine, Brigitte, plans to stop featuring professional models in its pages in a more straightforward way: they plan to use more normal-looking women, both anonymous and well known, who "have an identity" instead of "protruding bones." (@jezebel)

BOIS LIFE: "An intimate look at a slice of the new generation of queer identity: bois. Boi is a term used in the queer community to refer to a person’s sexual and gender identity, and it may include: a person who looks and acts like a young, heterosexual male and partakes in casual sex, a transman, an FTM or female to male, a submissive butch, or a bisexual gay with effeminate traits."

EXES AND OHS: "I think I'm the only lesbian in the world who doesn't insist on being friends with her exes. Despite that, it's always good to get a little lesbian wisdom from the rest of the lesbians who are. Also this includes a video of Miss Piggy lip synching Peaches." - Intern Katrina

SEX: Period. "Menstrual blood has definitely been stigmatized by many cultures, but our modern Western society seems to have made a lot of progress in that department. Hell, these days, there's even a menstrual activist movement," but can. we. have. sex? (@bitch)

R-E-S-P-E-C-T: While we're all busy getting our American Apparel boy-panties in a wad over marriage equality, maybe we should also be focusing on something a little more basic: respect. "With the introduction of the Respect for Marriage Act, gay and lesbian couples moved one step closer to marriage equality in America. The big question: Will that be enough to really effect change in places where gays are still ostracized and treated as second-class citizens? (@advocate)

6 responses to “Muppets Further Complicate My Love/Hate Relationship with American Apparel”

  1. Intern Rachel

    “Does anyone else feel ethically conflicted about Charney’s empire as you shamelessly wear his clothing?”

    Yes.

    Also, I think Dov Charney is kind of what I would imagine my grandpa would look like if I had a grandpa. Like, he looks old and like he wants to feed squirrels in a park and make you uncomfortable when you visit him.

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  2. Emily

    I love American Apparel and want to work there so I can get discounts on their overpriced shirts. BUT I HATE THOSE ADS THAT LOOK LIKE SOFTCORE PORN.

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  3. Sapphicsass

    Even though I have a major fashion crush on AA, I kind of can’t let myself go there. Damn conscience. Dov Charney makes me want to do laundry… because he’s kind of a creep and makes my other clothes feel like they need a shower to wash off the scum.

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  4. bcw

    the transman teen ‘stache has GOT to go. i understand that it’s a big deal to be able to finally grow facial hair, and i’d probably be guilty of some questionable grooming choices too were it me, but dudes. let’s step the game up a little.

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  5. Debs

    i’m not friends with my exes either. and muppets really are better than people.

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  6. mindy

    I saw this post in my reader and before I even had a chance to see where it came from, I knew in my heart of hearts, only Autostraddle would have a headline that awesome.

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