Comments on: Dockers Man-ifesto Challenges Men to "Wear the Pants," Give Up Disco. WTF?

By: gpeters

gpeters — Mon, 22 Mar 2010 14:49:28 +0000

Hi,
I’m in advertising. The goal in advertising is to generate buzz. All the discussions and blogs (including this one) are bringing more traffic to Dockers. The end result is that you blog about it and get their product into the heads of people that (like Emily) have never heard of them. Doesn’t matter if it’s negative.

I rip these ads out of my magazines and have them pinned up on my wall because they are memorable and stand out from the other ads – which is the whole point. They may offend some, but the best advertising always does. Dockers had to do something to break their uncool diaper bottom image.

Just wanted to let you know that it’s ok you feel this way because that was the intention of the writer.

By: flossie

flossie — Sat, 16 Jan 2010 01:26:50 +0000

I’m too angry to even write a comment. Other people here have expressed exactly how I feel, better than I could (especially in the incensed state I’m in). Let’s just say I started my own page. I welcome any and all people to join it.
http://www.facebook.com/Dockers?v=wall#/group.php?gid=256288571103&ref=ts

By: Rikki

Rikki — Sat, 09 Jan 2010 00:24:33 +0000

Hmmm… they suggest that everything is getting worse when actually people have never had it better than right now. And if that were so, it was the fault of the generation of our parents.

To some people postagrarian and postindustrial, and postmodern, society, is to blame for anything you’re unhappy with. Which is the good old days fallacy. When you imagine good things of the past, you believe you can replace the bad parts that accompany it by the better parts of today. The classic example being, of course, women having a “manly” man at their side and being fully emancipated.

Oh, and I happen to wear both (non-Dockers) khaki pants and a khaki-like skirt. I’m wondering where that leaves me on the road between boyhood and androgyny

By: RachelwasHere

RachelwasHere — Thu, 07 Jan 2010 20:05:59 +0000

We should have a no pants dance party in Lady Gaga’s honor.

By: robin

robin — Thu, 07 Jan 2010 19:43:09 +0000

So much for the evolved MAN. Sadsville is what I think of this whole campaign. I guess if you are marketing to Grandpa though, it makes sense. Its just that… Men today are different and BETTER than they were. Why try and take away their salads and change that?

Also… Lady Gaga doesn’t believe in pants and neither do I!!!

By: bcw

bcw — Thu, 07 Jan 2010 18:57:31 +0000

they totally are shoes, too. i have brown ones. they are leather and somewhat close to what you describe minus the crocs part bc that would be embarassing.

By: taylor

taylor — Thu, 07 Jan 2010 15:19:31 +0000

omg haterade!

By: Heather

Heather — Thu, 07 Jan 2010 15:11:26 +0000

Somehow, I feel like this ad might have been influenced by the popularity of Mad Men. I mean it’s like some idiot at Dockers watches the show and thinks that things were better in those days, and voila, a stupid ad is produced. And the women who say they like this ad actually hate it, they just pretend to like it so their stupid boyfriends and husbands will like them. Personally, the main thing I don’t like about the ad is the headache I get trying to read it. I bet Vega would have designed it to not only read better and look cooler but also make sense.

By: DemiArianna

DemiArianna — Thu, 07 Jan 2010 06:46:27 +0000

And what flavor of haterade is that you’re sipping, “E”?

By: Diana

Diana — Thu, 07 Jan 2010 06:20:36 +0000

Same with my Dad. He treats my mother to the occasional dinner. He washes dishes and sweeps floors and mops and cleans up around the house and does “women’s work.” Similarly, my mother paints the house and fixes pipes and puts together furniture. She goes outside and helps my dad do “men’s work.” And they consciously blurr the lines between the gender stereotypes because they believe that marriage is a partnership that comes from mutual understanding and helping one another. They do it because they appreciate each other.
My dad doesn’t come home and demand dinner to be made for him. If he sees my mom is busy, he just…makes it for himself.

By: a;ex

a;ex — Thu, 07 Jan 2010 06:08:37 +0000

I want to meet your dad. We would be BFFs probably. Just saying.

By: a;ex

a;ex — Thu, 07 Jan 2010 06:05:48 +0000

You’re right, it IS lazy bcw. I agree. I’m glad this looks like it’s backfiring on them. I tried to play devil’s advocate on a couple points and it was SO SO DIFFICULT and, well, I failed and that says something. For me and for the ad haha.